Blue Ice Vodka Unveils New Packaging
Blue Ice Vodka, America’s premium handcrafted potato vodka unveils its new packaging that reflects authenticity, simplicity and modernism of the brand. Blue Ice Vodka’s liquid remains true to its original recipe.
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California’s Cliff House Offers Bloody Mary Mix for Retail Sale
San Francisco’s famous Cliff House announces its Cliff House Classic Bloody Mary Mix, the restaurant’s most popular brunch beverage, is now available for purchase at Bay Area locations or on-line at Cliff House Classic.
Cruzan Rum Celebrates Summer with ‘Cruzan Bucket List’
Just in time for the kickoff of summer, Cruzan Rum is excited to announce the launch of its “Cruzan Bucket List,” a multi-channel marketing campaign encouraging rum fans to celebrate the moment – no matter how big or small – with family and friends of legal drinking age this season.
Wesley Cullen Named General Manager of Casa Bacardi
CASA BACARDÍ, the brand home of the world’s most awarded rum, announces Wesley Elizabeth Cullen as its general manager responsible for the complete visitor experience and showcasing the more than 155-year history of the iconic BACARDÍ rum brand.
JÙS by Julie Launches Flavorless Probiotic + Prebiotics Mix
JÙS by Julie’s Probiotic + Prebiotics Single Serving Food and Drink Mix, infused with 2 billion CFU’s of GanedenBC30 vegan probiotics as well as raw prebiotics, is the new way for consumers to get a daily dose of probiotics and prebiotics in their favorite foods and beverages.
LIQS Cocktail Shots Enters Into Partnership with Palmer Advantage
LIQS, the world’s first premium pre-mixed cocktail shot, has taken its first major step into the world of golf by entering into a relationship with Palmer Advantage LLC., the world’s leading private club reciprocal network.
Social House Vodka to Launch this Summer in North Carolina
Founded by close friends and experienced trailblazers within the restaurant, hospitality and spirits industries, Cary Joshi, Mark Mullins and G Patel set out four years ago to activate the power of friendship and create a premium vodka made from farm-to-flask in North Carolina.
Prestige Beverage Group Launches KINKY Green Liqueur
Prestige Beverage Group is pleased to announce the launch of KINKY Green Liqueur – a tempting fusion of crisp green apple and bright pear flavors that’s mixed with super-premium vodka that has been distilled five times.
ALO Drink Announces the Launch of New Video Campaign
The campaign is titled Inspire Your Body and was shot in multiple locations in Los Angeles, New York City and Paris. Spots of varying lengths are running on social channels including Instagram, Facebook, Twitter and YouTube.
Goslings Rum To Debut America’s Cup Network Television Commercial
Goslings' advertising agency, Kelley & Company & Etc. developed the creative concept, wrote a script that juxtaposes the frenzied, whirlwind action of America's Cup racing with the slow, quiet pace of rum gathering dust as it ages in oaken barrels. The contrast is jarring but captivating.
PepsiCo’s LIFEWTR Unveils New Design Series Focused on Women in the Arts
To help advance opportunity for women in the arts, LIFEWTR, a premium bottled water that fuses creativity and design to serve as a source of inspiration and hydration, today announced it is featuring bold and abstract designs from all female artists on its Series 2 bottle labels.
People Moves: Crowley Joins Soylent
KeVita's former chief strategy officer Bryan Crowley joins Soylent as president, Stumptown taps former Boombotix CEO Sean Sullivan for top positions after Ricci departure, Jacqueline Harrigan leaves marketing post at Agua Brands as the company partners with an agency.
Well Ventures Corporation Closes $3M Funding Round
Well Ventures Corp., the country’s leading cold pressed juice brand, announced on June 1st, 2017 that it closed a CDN$3 million private placement, supporting the company in becoming the Canadian leader in superfood beverages and cannabis infusions for medical and recreational use. The financing was led by and investment from Metro 360 , Canada’s leading marketer and distributor of Magazines, Books, and Newspapers.
Sparkling Ice & WhoHaha Launch Original Web Series
Talking Rain Beverage Company®, the makers of Sparkling Ice® flavored sparkling waters, announces today its partnership with Hearst Digital Media’s Cosmopolitan.com and Elizabeth Banks’ digital media company WhoHaha, to launch the original female-centric comedy web series, TEMP(orary).