The troubles for Exclusive began after coconut water giant Vita Coco parted ways with the company in 2011. At the time Vita Coco transferred its greater New York City distribution territories over to Dr Pepper Snapple Group’s Eastern Business Unit in a buyout that reportedly netted Exclusive around $4 million.
AriZona will also be the Title Sponsor of TransWorld’s most popular web video franchise “Afternoon In The Park.”
Campbell’s new C-Fresh division is drawn and determined to grow — even if it takes buying other companies to get there. That was just one message delivered by Scott LaPorta, the president of Campbell-owned Bolthouse Farms, at this year’s BevNET Live in Santa Monica.
The WTRMLN WTR Liquid Love Ride will be making appearances nationwide this year at athletic events, festivals and retailer locations with the promise to spread love, happiness, health, and share the brands story and mission.
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PepsiCo will place several thousand units throughout the U.S. in 2016 in a variety of locations, including select healthcare, recreational, transportation, governmental, workplace and educational facilities.
Switchel, the apple cider vinegar-based drink pegged as Brooklyn hipsters’ soft drink du jour, is making its way well beyond the borders of the trendy borough, courtesy of CideRoad.
Peet's eyes a super-premium future as cold brew becomes the beachhead.
Austin Cocktails – a family-owned company and leader in the category – is pleased to announce the launch of two new small-batch, craft cocktails. The offerings, Fred’s Ruby Red Cocktail and Bergamot Orange Margarita, will launch with a newly updated label in California, Colorado, Texas and New York/Tri-State Market in Q4 2015.
"Moshi Moshi To Midori" invites cocktail enthusiasts to say "moshi moshi" -- "hello" in Japanese -- to the best of Japanese culture and a world of exotic cocktails.
Throughout September, DeKuyper called upon talented and inventive bartenders in all 50 states to submit a short video highlighting their skills behind the bar using one of the over 70 cordial flavors from the DeKuyper portfolio.
In March 2015, Spindrift launched an unsweetened line of "seltzers" with real fruit and no added sugar in convenient can packaging.
The line includes four different protein products in powder and ready-to-drink form.
Coca-Cola commercial spots will air during the USA broadcast and on WWE Network, and WWE will develop behind-the-scenes content with WWE Superstars and Divas for its global digital and social media platforms.
