News

Pernod Ricard Introduces Absolut Electrik Bottle in Silver and Electric Blue

The Absolut Electrik bottle is the latest continuation of Absolut Nights, an ongoing campaign dedicated to reimagining the future of nightlife. In simple, sleek metallic, the bottles serve as a muse for raising the energy of nights out and in – starting with next month's Absolut Electrik House.

Diageo Launches Largest Ever Global Marketing Campaign for Johnnie Walker

The campaign features stars from the worlds of sport and entertainment such as Formula One World Champion and McLaren Hondadriver Jenson Button, Oscar-nominated actor Jude Law, Chinese actor Zhao Wei, US rock band OK Go and Mexican supermodel Montserrat Oliver alongside a cast of extraordinary achievers who share the brand's view of how happiness in life is a fuel for success.

Campari America Unveils Russell’s Reserve Single Barrel Rye

Russell’s Reserve Single Barrel Rye will be available year-round as a permanent addition to the Russell’s Reserve portfolio joining its predecessors Russell’s Reserve 10 Year Old Bourbon, Russell’s Reserve 6 Year Old Rye and Russell’s Reserve Single Barrel Bourbon.

Evolution Fresh Launches New Green Juices with Matcha

Evolution Fresh Organic Citrus Matcha and Organic Coconut Matcha are now available in Whole Foods and other natural grocery stores on the West Coast and in select East Coast cities.

High Brew Hires Mari Johnson as Vice President of Marketing

Johnson brings nearly 19 years of experience to the High Brew family, where she will be responsible for generating awareness for the brand through trade and consumer activities; ultimately helping to drive sales

Positive Beverage Names Austin Johnston Director of Marketing

Originally from Orange County, Austin Knight Johnston brings local perspective to marketing Positive Beverage while maintaining an experience list of national and international clientele within the beverage and lifestyle spectrum.