News

Expo East 2015: All Grown Up

Perhaps more than any particular hot new trend, what stuck out at last week’s Natural Products Expo East trade show at the Baltimore Convention Center was the visible growth and continued maturation of beverage categories and brands which were in their infancy just a few short years ago.

Buffalo Trace Distillery Releases 13 Year Old Old Sour Mash Bourbon Experiment

Distilled in May of 2002, this Old Fashioned Sour Mash experiment used Buffalo Trace’s proprietary mash. The bourbon was cooked and cooled to standard; however, the similarities stop there. The mash was allowed “to sour” before yeast was added to start the fermentation process, a method long abandoned due to its more laborious process.

Goodnature Aims for Widespread Placement of New Countertop Cold-Pressing Unit

As demand for cold-pressed juice continues to expand, Goodnature, one of the largest manufacturers of commercial cold-pressing equipment, sees opportunity to make production simple and feasibly available for a wide range of retailers, particularly neighborhood cafes and small, independent grocers, with the launch of a new machine designed to fit on most commercial kitchen countertops.

Uncle Sam: Coke Owes $3.3 Billion in Back Taxes

In its response, Coca-Cola pledged to fight its bill, saying that it “firmly believes that the assessments are without merit and plans to pursue all administrative and judicial remedies necessary to resolve this matter.”

VROU Water Adds Watermelon Basil Flavor

The product is available throughout Whole Foods Market in Connecticut, New Jersey, Long Island, Westchester, and New York City.

Pernod Ricard Introduces Absolut Electrik Bottle in Silver and Electric Blue

The Absolut Electrik bottle is the latest continuation of Absolut Nights, an ongoing campaign dedicated to reimagining the future of nightlife. In simple, sleek metallic, the bottles serve as a muse for raising the energy of nights out and in – starting with next month's Absolut Electrik House.

Diageo Launches Largest Ever Global Marketing Campaign for Johnnie Walker

The campaign features stars from the worlds of sport and entertainment such as Formula One World Champion and McLaren Hondadriver Jenson Button, Oscar-nominated actor Jude Law, Chinese actor Zhao Wei, US rock band OK Go and Mexican supermodel Montserrat Oliver alongside a cast of extraordinary achievers who share the brand's view of how happiness in life is a fuel for success.