News

Celsius Adds Distribution at Life Time Fitness Centers

With the addition of Life Time Fitness locations, Celsius® is rapidly gaining dominance as the preferred healthy energy beverage of the fitness community, with its current distribution in clubs nationwide such as Gold’s Gym, 24 Hour Fitness, Equinox, LA Fitness and many others.

Mast-Jägermeister to Acquire Sidney Frank Importing Company

The two companies have worked closely together since 1974, when SFIC, a privately held and family-owned company, started to market Jägermeister in the U.S. Since then, the companies have grown the brand into the top-selling liqueur in America.

Nielsen Numbers: CSDs Take a Hit, Red Bull Bests Monster Again

A positive run for carbonated soft drinks (CSD) has ended as sales of major brands within the category declined for the first time in over a year, according to a new Wells Fargo Securities report, which covers Nielsen xAOC (expanded all outlets combined) sales data for the four-week period ending on June 13.

FUZE Taps Mr. T For Summer Ad Campaign

The cornerstone of the campaign is an all-new 30-second spot, “Butterflyz,” starring the venerable pop culture icon in perhaps his most unique role to-date.

Now Available on YouTube: Complete Video Coverage of BevNET Live Summer ’15

In a departure from past editions of BevNET Live, complete video coverage from our recently held Summer ‘15 event is now available for viewing at no cost. Located on BevNET’s YouTube page, our coverage is broken down into individual video segments by speaker presentation, panel and discussion.

Craft Rum Producer Wicked Dolphin to Release Limited Reserve Expression

Five Wicked Dolphin Rum barrels filled with distilled water were sent 90 feet down to the USS Mohawk Veterans Memorial Reef last week, and then raised 72 hours later. This batch will be used to craft the Florida distiller’s latest offering: Sunken Barrel USS Mohawk CGC Reserve.

Usquaebach Scotch Whisky Announces Launch of New Integrated Communications Campaign

With a name derived from the ancient Gaelic phrase ‘usage beatha’ (or ‘the water of life’), Usquaebach brings to life ancient traditions and the historic craft of the Scottish Highlands, according to the producer. The new integrated communications campaign will include media relations, social media, event marketing and trade outreach.

Osprey Organics Launches Maple Water Drink

Osprey Organics Maple Water is harvested from maple forests in Osprey Township, Ontario, surrounded by farmland that is certified organic and free from agricultural chemicals.

Alkaline Water Co. Adds Distribution in Upper Midwest

This timely placement at an additional estimated total of 116 retail outlets is projected to offer excellent opportunities to convert hot Midwestern summer weather into increased product sales.