Coca-Cola Debuts “Reach Out” in Support of 2015 Special Olympics World Summer Games
The new song debuts today and will be performed during the World Games.
News
Pepsi Kicks Off “Pop Open Music Every Hour” Campaign
PURCHASE, N.Y., June 15, 2015 /PRNewswire/ — Summer is here and Pepsi is making it memorable by delivering incredible, one-of-a-kind fan experiences to some of the hottest music and sporting…
Coke, Monster Complete $2.15 Billion Deal
Announced on Friday, The Coca-Cola Co. and Monster Beverage Corp. have completed a strategic partnership, one in which the cola giant paid $2.15 billion for a 16.7 percent stake in the energy drink company.
Icebox Water Releases 4-Pack of 500 mL Cartons
Icebox Water is conveniently available for purchase throughout North America at major markets such as Whole Foods, Mother’s Market, Albertson’s and Gristedes.
Sipp Announces Partnership with H&H Specialty Food Associates
H&H Specialty Food Associates is a full service manufacturer’s representative servicing the New England, Metro New York and New Jersey, and Mid-Atlantic.
Icelandic Glacial Announces Distribution Expansion in the United States
The addition of Fairway Markets, Duane Reade and Raley’s, Bel Air and Nob Hill Foods expands Icelandic Glacial’s retail distribution.
Distribution Roundup: Cactus Water Brands Gain Traction; Lifeway’s Probiotic Smoothies Head to Mexico
Arizona-based True Nopal has announced that its gluten-free and vegan-certified prickly pear cactus water is now available in over 4,000 retailers across the United States.
2015 A-to-Z of Power – The Beta Edition (Part 1)
When it comes to the beverage industry, power is diffuse. So we have zero repeats this year.
BeBevCo Secures International Distribution Partner for KOMA Unwind
Further details of the partnership and already secured space for shelving of the product will be announced within a few weeks of the planned product launch.
Whole Foods Unveils 365, a New Franchise of Smaller, Value-Driven Stores
The chain of stores, slated to begin opening in 2016, takes its name after the company’s existing private label brand.
Gatorade Taps Top Athletes For 11th Annual Beat The Heat Campaign
In its 11th year, Gatorade Beat the Heat has also teamed up with the Korey Stringer Institute and league partners including the NFL and NBA to continue to raise awareness among athletes, parents and coaches on how proper hydration can help reduce heat-related illnesses during athletic activity.
Folgers Introduces Iced Cafe Coffee Drink Concentrates
This newest addition to the Folgers family of products is now available in the coffee aisle in grocery stores nationwide, for a manufacturer's suggested retail price of $4.99.
Runa Co-Founder Dan MacCombie Steps Down
His departure means an end to a highly-visible partnership between two Brown University friends who started a socially conscious brand that has deep roots in the Amazonian rainforest and Ecuadorean native tribes.
Wild Turkey Partners with USBG on Behind the Barrel Experience for Bartenders
In partnership with the United States Bartenders Guild, Behind the Barrel offers a peek behind the curtains into Wild Turkey’s time-honored, bourbon-making methods.