News

Celsius Holdings Announces New Vice President of Marketing

BOCA RATON, Fla. — Celsius Holdings, Inc., (Other OTC: CELH) the creator and marketer of Celsius®, the world’s first and only negative calorie beverage backed by clinical science, is excited…

Eisner Returns, While Tata and Mirza Are Out Of Activate

Eisner, who co-created the brand with Burke Eiteljorg as the Rising Beverage Co., Inc. in 2005, announced Friday that he was buying the company back from its current investors and that he would be taking over the position of President. Craig Berger was taking on a dual COO/CFO role while current president Reza Mirza was departing.

Whey Coco Partners with L.A. Libations, Set to Launch in Kroger in 2014

Last week, Whey Coco, which markets a powdered blend of whey protein and coconut water, announced a new broker agreement with SoCal-based beverage incubator L.A. Libations. The deal has been in the making since June and recently produced a major retail placement for the brand: Whey Coco will gain shelf space in select Kroger stores in the Northeast beginning in March 2014 with plans for a national launch later in the year.

Review: Fire Blade Energy

Making its debut in the U.S. market. Fire Blade is a Austrian-based brand that markets an energy drink and shot. The products are not bad, but with a formulation, flavor and design that feels very much that of typical energy brands, we're concerned that Fire Blade could easily be forgotten amongst the sea of similar products that have come before it.

KonaRed Corporation to Release Green Tea

KALAHEO, Hawaii — KonaRed Corporation (www.KonaRed.com ) (OTCQB: KRED), the developers of the powerful antioxidant-rich wellness beverage made from the exclusive Hawaiian Coffee Fruit, announced today the January 2014 availability…

DS Waters Acquires Splash Water

ATLANTA — DS Waters of America, Inc. (DS Waters), owner of the Sparkletts® bottled water brand, announces the acquisition of Splash Water Inc.’s home and office bottled water delivery business…

Byarozavik Birch Tree Water Launches

On December 9-10, Byarozavik Birch Tree Water premiered at BevNET Live in Santa Monica, California, one of the beverage industry’s top conferences. “We’re excited to introduce a new category in…

Distribution Roundup: PepsiCo Partners With Buffalo Wild Wings, XYIENCE Hits the Dust Bowl

Buffalo Wild Wings, Inc. (BWW) announced Thursday that PepsiCo, Inc., will become the restaurant’s primary soft drink and non-carbonated beverage supplier. The partnership, which will begin in early 2014, will replace products by The Coca-Cola Co., Inc., in the chicken wing chain. It will also initiate a series of joint marketing initiatives tied to sports and entertainment, according to a release.