Testament To Great Taste” Owners Comment As New Nondairy Beverage Receives Third Major Food Industry Honor WASHINGTON–(BUSINESS WIRE)–Simpli™ OatShake Coffee (www.livesimpli.com) was presented with the sofi™ Silver finalist award for…
PURCHASE, N.Y., June 18, 2012 /PRNewswire via COMTEX/ — PepsiCo, Inc. today announced that Larry Thompson has rejoined the company as Executive Vice President, Government Affairs, General Counsel and Corporate…
Clearly, coconut water has been one of the fastest growing categories in the beverage industry, but are its highly touted rehydration benefits as helpful as advertised? In a recent article, National Public Radio (NPR) posits that while coconut water does provide an electrolyte-packed punch, most individuals can rehydrate just as well with plain water.
(AUSTIN, Minn.) The Specialty Products Division at Hormel Foods Corporation (NYSE-HRL), announced today that it has released its new FUXIONS line of products utilizing the patented OmegaH2O® technology to deliver…
Prove You’re the Most Devoted DEW and Dark Knight Fan for a Chance to Attend “The Dark Knight Rises” Premiere in New York City PURCHASE, N.Y., June 18, 2012 /PRNewswire/…
PURCHASE, N.Y., June 15, 2012 /PRNewswire/ — Mountain Dew® and Dale Earnhardt Jr. brought “The Dark Knight Rises” to Brooklyn, Michigan for a few laps on Thursday, June 14. Earnhardt,…
ATLANTA–(BUSINESS WIRE)–Powerade, the Official Sports Drink of the London 2012 Olympic Games, is offering athletes from around the world the unique opportunity to train with professional athletes and coaches at…
Packed with delicious taste, these portable 15.2 fl. oz. juice drinks are perfect for those on the go HOUSTON–(BUSINESS WIRE)–Introducing two, delicious juice drink flavors from Minute Maid – new…
Hip Hop Hall Upfront Preps $100M in Official Sponsorships From Brands, Advertisers, and Record Labels for Naming Rights, Marquee, Floors, Exhibits, Bar and Live Entertainment Stages NEW YORK, Jun 18,…
Mark Shriver’s “A Good Man” to be donated to more than 2100 Athletes & Dads BOSTON, June 15, 2012 /PRNewswire/ — The thrill of victory, joy and fatherhood will be…
DENVER, CO–(Marketwire – Jun 14, 2012) – The Pulse Beverage Corporation, makers of Cabana™ 100% Natural Lemonade and Pulse® NutriPurpose™ brand beverages, today announced that it has secured distribution with…
Focusing on lessons that beverage entrepreneurs could take from Red Bull and its marketing techniques, CNBC reporter Darren Rovell dazzled BevNET Live attendees with his talk on the intersection of sports, marketing, and beverages. Rovell, who has covered the sports business beat for CNBC since 2006, called Red Bull's promotions, endorsement deals, and advertising campaigns, “an active case study” in innovative marketing.
NEW YORK, June 14, 2012 /PRNewswire/ — On June 21st, WAT-AAH!, a brand of functional water for kids and teens, will be celebrating the nationally recognized Go Skateboarding Day (GSD),…
Finalists to Participate in Week-long Rigorous Activities, Including Final Day Challenge with Rob Dyrdek at “Fantasy Factory’ CORONA, Calif.–(BUSINESS WIRE)–Eight talented and ambitious young adults received a welcome phone call…
