Mr. Pink Ginseng Drink Launches in Hollywood
LOS ANGELES, March 13, 2012 /PRNewswire/ — Glitz, glamor, and extravagance best describe Hollywood. But alongside such attributes are the pressures of prominence that make even celebrities lose sight of…
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BevNET TV: An Interview with 82Go’s Hoby Buppert
It’s been a few months since Hoby Buppert took the stage at BevNET Live’s New Beverage Showdown; there, the Bawls co-founder dazzled the judges panel with 82Go, a simple and innovative 8 oz. plastic pouch of water. 82Go has gained some traction since then, receiving industry wide praise for the product’s innovative packaging, and inroads to distribution in South Florida, a coveted and influential market for entrepreneurial beverages.
MADE Introduces Three New Lemonade Flavors
Chicago, IL (March, 2012) — Once trumpeted as THE drink of summer, lemonade is flexing its versatility and causing stores to clear shelf space and take notice year round. Single-serving…
Coast Brands Hires John Thomas as VP of National Accounts
Newport Beach, Calif. (March 12, 2012) — Coast Brands Group announced the hiring of yet another top?notch industry executive, John J. Thomas, who joins its team as Vice President of…
h2O Spring Water and Lionsgate Films Partner for the Worldwide Premiere and Nationwide Mall Tour for Theatrical Release of The Hunger Games
WESTON, Fla., March 12, 2012 /PRNewswire/ — h2O®, the natural spring water in a revolutionary paper bottle, today announces a sponsorship of The Hunger Games. h2O Spring Water will be…
Pepsi NEXT Campaign Invites Consumers to ‘Drink it to Believe it’
PURCHASE, NY, March 13, 2012 /PRNewswire/ — Starting March 26, cola lovers everywhere will be invited to get a first taste of new Pepsi NEXT, a game-changer in the cola…
Fitness Edge is Now Distributed by Supervalu
Neenah Wis. (March 12, 2012) — Mark Gottsacker, president of Global Bottling Partners, announced today that it has signed a wholesale distribution agreement with Supervalue to carry Fitness Edge® the…
XYIENCE Bolsters its Distribution in New York Metro Area with New and Renewed Partnerships
LAS VEGAS (March 12, 2012)— XYIENCE Xenergy, the official energy drink of the UFC, has increased its retail presence significantly in New York and New Jersey thanks to a series…
Mix1 Adds Kevin Conrad as Executive Vice President of Sales
Boulder, Colorado — March 12, 2012 — mix1® Beverage Company, marketer of all natural nutritional shakes, has named Kevin Conrad as its new Executive Vice President of Sales. Mr. Conrad…
H2Om Water with Intention selected as The Official Bottled Water of The Chopra Center
Hollywood’s inspirational eco water brand unites with The Chopra Center H2Om International, Inc. the respected company known for creating “water with intention”, their original interactive natural spring water line that…
Pushed By CSPI, Coke and Pepsi Change Caramel
The Coca-Cola Co., Inc. and PepsiCo, Inc. both said they will change the way they add caramel coloring to their flagship sodas after a study by the Center for Science in the Public Interest revealed the presence of a carcinogen in some containers. The changes were made to avoid a California law requiring products that contain known carcinogens to put a cancer warning on their labels.
Expo West 2012 Booth Check-In: Honest Tea
Embracing the bonds that the two companies have shared since 1998, Honest Tea will launch Raspberry Fields, a raspberry flavored and lightly sweetened tea, exclusively in Whole Foods beginning in April. In this quick booth interview at Natural Products Expo West, Jeff Klineman, the editor-in-chief of BevNET, spoke with Honest Tea founder Seth Goldman and Melanie Knitzer, the vice president of natural channel sales, about the new product and its relationship with Whole Foods.
Expo West: Illy Goes Glass
It's a coffee brand that's done a fine job of accelerating in the past year, and it's gone from 2500 outlets in 2009 to more than 20,000 by 2012, but Coke Venturing and Emerging Brands group's licensed Illy Issimo has retained a fairly low profile. Now, in an attempt to grab a bit more space in the grab and go realm, Tom Larsen, the brand's general manager, revealed that he is moving three of the brand's varieties -- Cappuccino, Latte Macchiato and Mochaccino -- into 9.5 oz. teardrop bottles.
Blue Monkey Introduces New Coconut-Based Beverages
As the Coconut Category continues to ’crack’ records of growth, Blue Monkey spreads more coconuts around. The Blue Monkey™ Coconut Collection increases distribution with more retailers and more regional distributors.…