Hot on the heels of the announcement that Zico has gone into the coconut latte business that Coco Café pioneered, the new Vita Coco property has found a home for its products in Fresh Market, a 100-plus store specialty/natural retail chain that is gradually becoming an important launch point for new beverages.
Coconut Water Craze Moves from Beverage to Coffee Aisle March 5, 2012 – New York, NY – Coco Café is now available at The Fresh Market, in over 100 locations…
Quick – can you name a beverage company that avoids mainstream marketing and employs no ad agency, yet still generates over a billion dollars a year in sales? As few as there may be in any industry, in the beverage world, there’s only one that we know of: Monster.
Zico will be introducing its first caffeinated product when it unveils Zico Latte at the Natural Products Expo West show later this week. The product, a blend of coconut water from concentrate, sugart, coconut cream, coffee and vanilla, weighs in at 120 calories and has 85 mg of caffeine. The product is expected to officially launch in June.
San Francisco, CA (March 5, 2012) – Zola®, the maker of the fastest growing Açaí Juice in North America, is excited to introduce NEW 100% Natural Coconut Water. Featuring 100%…
Latin-Inspired Mandarina and Jamaica Flavors to Debut at Whole Foods Market and Other Leading Retailers SEATTLE, WA–(Marketwire – Mar 5, 2012) – Golazo, Inc., the passion brand for soccer, is…
Revelers Discover the Luck of the Irish the Day After with the Country’s Leading Hangover Recovery Shot U.S.A. (March 5, 2012) – For all those left feeling a little green…
Also launches online “New You” health campaign AIRPORT CITY, Israel, March 5, 2012 /PRNewswire/ — SodaStream International, Ltd. (NASDAQ: SODA) today announced the launch of a line of flavors sweetened…
Aloe drink maker ALO is introducing a new flavor called ALO Escape and new packaging for its Coco Exposed line at Natural Products Expo West. The company is also launching ALOtones, a value-added promotion in which a free music download comes with purchase of an ALO product.
The big news at O.N.E. today might have been the departure from day-to-day operations of founding CEO Rodrigo Veloso, but the company is also facing a potential long-term issue in the face of a class action civil lawsuit filed Feb. 29 in California concerning some of the company's nutritional claims. The suit centers on electrolyte claims made by the company and a nutritional study released by testing firm ConsumerLab.com last summer.
The founder of O.N.E. Coconut Water, Rodrigo Veloso, is giving up his day-to-day operational role at the company. Veloso, who had been CEO of the company since he started it with his wife - and former president, Emilie Fritz Veloso -- is moving into a position he calls "Chief Visionary Officer," or CVO. In that job he will be more focused on international growth and supply chain objectives, as well as other broad goals, he said.
Zola, long known as a purveyor of Brazilian superfruit juices like acai, mango, and cupuacu, has turned to trendy coconut water to broaden out its portfolio. The company is launching a canned 17.5 oz. pure (not from concentrate) coconut water at Natural Products Expo West in Anaheim next week. While acknowledging there has been something of a run on the category in recent months, Zola founder Chris Cuvelier says the company is promising a great tasting product to consumers.
TETERBORO, N.J.–(BUSINESS WIRE)–Boylan Bottling Company (Boylan) today announced that it has signed a long-term agreement with O-I of Perrysburg, OH to supply glass bottles for the Boylan line of super-premium…
Monterey, CA, March 02, 2012 –(PR.com)— Sustaina Beverage Group, LLC today announced the launch of their new product, Sustaina Daily Detox, a ready-to-drink vitality supplement formulated to safely, effectively and…
