News

Vitaminwater’s Repole Takes Key Stake in Body Armor

LOS ANGELES, Jan. 17, 2012 /PRNewswire/ — Mike Repole, co-founder and former president of Vitaminwater joins Lance Collins, founder of FUZE® Beverage and NOS® Energy Drink, as he takes a…

PepsiCo Back to Using All-Florida Juice for Tropicana Pure Premium

After nearly five years of using orange juice from a variety of sources, PepsiCo will return to using 100 percent Florida orange juice in its Tropicana Pure Premium products, according to a new report by Beverage Digest, an industry newsletter. The report comes only days after the U.S. Food and Drug Administration (FDA) halted shipments orange juice from Brazil while it tested for traces of carbendazim, an anti-fungal chemical banned in the U.S. Despite the FDA’s recent decision to halt Brazilian orange juice shipments, a PepsiCo executive said that the decision to return to 100 percent juice from Florida was made “some months ago.”

Piña Pullback: Zico Changes SKU Names

As a product class, coconut water is heading to the mainstream. But at least one company has decided that, in some cases, the liquid is exotic enough without the extra…

Beverage Companies Flooding the Snack Aisle

Just when you thought it couldn't get any more crowded with beverage company relations, particularly given the dueling investments from Glaceau millionaires Rohan Oza (Popchips) and Mike Repole and Darius Bikoff (Pirate's Booty) the snack aisle is once again facing incursions from its liquid relations. Which is a complicated way of saying that iced tea and juice titan AriZona is heading into the snack food business with AriZona Chips 'n Dip, a square package with separate compartments for tortilla chips and either cheese dip or salsa.

MRM Announces Release Of Hydration Factor

New hydration formulation aimed at increasing whole body hydration and modulating thirst Oceanside, CA (PRWEB) January 12, 2012 – Metabolic Response Modifiers (MRM) announced today the release of Hydration Factor™,…

Protica Donates Truckload of Profect Protein

Protica, Inc. announced that it donated a full truckload of ready-to-drink protein drinks, including Profect protein beverage, to the Share Food Program headquartered in Philadelphia, PA Whitehall, PA (PRWEB) January…

Pepsi MAX Searches for its Most Passionate Fans

Two Online Video Contest Winners to win Lifetime Supply of Pepsi MAX PURCHASE, N.Y., Jan. 13, 2012 /PRNewswire/ — Pepsi MAX today announced the “Pepsi MAX for Life” video contest,…

Press Clips: Coke Tipped FDA on O.J.; New Soda Tax Study; Pepsi Beverages Settles Race Charges

First it was apple juice and arsenic; this week it's orange juice and fungicide. Earlier this week, the FDA halted shipments of the citrus juice in its bottled and frozen form while it tested for traces of the anti-fungal carbendazim, a chemical that is banned in the U.S. but is still used in Brazil. A recent story on CNN.com explains that it was Coca-Cola that originally alerted the FDA about the fungicide.