Coast Brands Announces its Craft Beer Division
NEWPORT BEACH, CA (July 15, 2011) In response to an overwhelming demand from its distributor and retail partners, Coast Brands Group, LLC has announced the creation of its Craft Beer…
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Soma Beverage Company Estabishes Presence in Europe With the Debut of Mizzumint
SAN FRANCISCO, CA (July 19, 2011) — Soma Beverage Company, leading beverage manufacturer and pioneer of the essence water and unsweetened flavored water categories, best known for its Metromint beverages,…
Honest Tea Tests the Honor System
In what the company described as a live social experiment, Honest Tea set up unmanned pop-up stores in cities nationwide yesterday where passersby could purchase bottles of tea based on…
Atlanta’s Stevi B’s Signs Exclusive Agreement To Carry PepsiCo Beverages
PURCHASE, NY (July 20, 2011) – Stevi B’s, the restaurant industry’s only national premium pizza buffet franchise, today announced it has signed an agreement with PepsiCo for exclusive beverage pouring…
Endorsements, Testimonials and the FTC
By Justin Prochnow Beverage companies need to be careful. Endorsements and testimonials are very powerful and influential forms of advertising. Consumer testimonials and celebrity endorsements often provide the final assurance…
Pulse Beverage Signs Distribution Agreement With Rapidly Growing Southwest Distributor
DENVER, CO (Jul 19, 2011) – The Pulse Beverage Corporation (OTCBB: PLSB) (“Pulse” or the “Company”), makers of the PULSE® brand of “good-for-you” NutriPurpose™ beverages, today announced that it has…
Jamba Juice® “Free Shot Day” July 22
SAN FRANCISCO, CA (Jul 20, 2011) – Only two months after its initial launch in over 300 California Jamba Juice® (NASDAQ: JMBA) locations, Zola® Brazilian Superfruits announced today it will…
XYIENCE Launches Second in Series of Collector Cans: Xenergy Premium CranRazz Featuring UFC Light Heavyweight Champion Jon “Bones” Jones
LAS VEGAS (July 19, 2011) –XYIENCE has picked its champion flavor and athlete to launch the second Xenergy collector can: Xenergy Premium CranRazz. The can features an image of XYIENCE…
Shasta Announces Big Backyard Fiesta Sweeps for Summer
HAYWARD, CA (July 19, 2011) — What would you need to turn your backyard party into the ultimate summer fiesta? Shasta Beverages, Inc., a national leader in flavor creation, has…
Chef David Burke and Twelve Beverage, LLC Announce Partnership
New York, NY (July 14, 2011) – 12NtM Sparkling Beverages, the all natural chef-crafted blends of herbs, spices, fruit juices and organic teas, has announced a partnership with superstar chef…
Red Bull Discontinues Production of Cola and Energy Shot
Red Bull North America has discontinued production of its energy shot and cola. Amidst a flurry of rumors last week, the move was not entirely unexpected, though Red Bull’s decision…
PepsiCo to Refresh Hollywood Theaters’ Concession Line Up
PORTLAND, OR (July 19, 2011) – Hollywood Theaters and PepsiCo today announced that PepsiCo will be the exclusive beverage provider in all 45 Hollywood Theater locations beginning in July. This…
GEUPEC, Empresas Polar and PepsiCo Join Together to Create a Nationwide Beverage Company in Mexico
MEXICO CITY and PURCHASE, NY, July 18, 2011 /PRNewswire/ — Grupo Embotelladoras Unidas, S.A.B. de C.V. (GEUPEC), Empresas Polar and PepsiCo today announced that they have entered into an agreement…
The Xyience of Energy Drinks
Note: Due to reporting and editing errors, earlier versions of this story incorrectly stated that Russell Pike was sent to prison after being indicted on charges of tax evasion. Mr.…