The FRS company unveils natural 90-calorie healthy energy drinks
Foster City, CA (June 1, 2010) – The FRS Company, a developer and distributor of FRS® Healthy Energy® products, today unveiled two new natural drinks that are sweetened with stevia,…
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The Flow: Two views on taxes, regulation; Gatorade at Dick’s
ON TOP Dick's Sporting Goods began selling Gatorade's new line of G Series Pro products. The retailer will also be the first and exclusive outlet for new Gatorade sidelines equipment.…
Gatorade’s New G Series Pro Line up Now Available at Dick’s Sporting Goods
CHICAGO, June 1 /PRNewswire/ — To extend availability of its G Series Pro line in the premium sports performance channel, The Gatorade Company, a division of PepsiCo (NYSE: PEP) established…
Earth Beverages Launches World Series of Poker Energy Brand: Game-Changing Energy Shots and ‘Energized’ Cocktail Mixers
LAS VEGAS, May 28 /PRNewswire/ — In true Las Vegas "go all night" style, Earth Beverages is launching a World Series of Poker-branded line of energy shots in eight flavors,…
The Flow: Innovation via collaboration; BevNET Live sold out
ON TOP From Beverage Spectrum Magazine: Forget Cooperation, Let’s Talk Collaboration – Retailers and suppliers should consider innovating together. Link BevNET Live Summer 2010 and Beverage School are SOLD OUT…
DNA Beverage Corporation Signs Additional Agreements With CVS Caremark Corporation/ Florida Marlins Baseball Team and Race Trac Petroleum, Inc.
BOCA RATON, Fla., May 27, 2010 (GlobeNewswire via COMTEX) — DNA Beverage Corporation (Pink Sheets:DNAB) the makers of DNA Energy Drink(R), DNA Beef Jerky(TM) and DNA Shred Stix(TM), the great…
Jones Soda Co. Expands Retail Distribution with Walmart
SEATTLE–(BUSINESS WIRE)–Jones Soda Co. (Jones), a leader in the premium soda category and known for its unique branding and innovative marketing, today announced a deal with Walmart that authorizes Jones…
BevNET Live Summer 2010 and Beverage School are SOLD OUT
BevNET.com is pleased to announce that its June 7 and 8, 2010 BevNET Live and Beverage School events are sold out. BevNET.com has, for the third year in a row,…
Steaz Continues Growth and Expansion
DOYLESTOWN, PA (May 26, 2010) – The Healthy Beverage Company said today that sales of its Steaz brand of natural and organic RTD tea based beverages increased by 38% in…
Global Stevia Institute Born as Consistent Voice on Stevia Science
CHICAGO, May 25 /PRNewswire/ — Stevia, the naturally zero-calorie sweetener, is gaining in popularity with consumers and food manufacturers alike. To help provide reliable, consistent information on stevia, PureCircle (LSE:…
Hansen’s Gets Refreshed; Unveils a New Look After 10 Years
NEW YORK, May 25 /PRNewswire/ — Hansen's Beverage Company has unveiled new packaging, its first major packaging change in 10 years. Hansen's new can has more vibrant colors and changes…
WILD Flavors, Inc. Develops Flavors and Concepts for Coconut Water
Erlanger, KY (May 25, 2010) WILD Flavors, Inc. (WILD) continues to be innovative in product and flavoring offerings, and has expanded into the coconut water trend through the research and…
The Flow: New space for kids bevs; BevNET Live, 10 seats left
ON TOP From Beverage Spectrum Magazine: New Space For Kids’ Brands – Shifts in schools offer opportunities and challenges. Link Review: Gatorade G Series Pro– Originally developed for pro athletes,…
Snapple Launches The Celebrity Apprentice-Inspired Teas Handcrafted by Bret Michaels and Holly Robinson Peete
PLANO, Texas, May 24 /PRNewswire-FirstCall/ — Snapple says, "You're hired" to The Celebrity Apprentice-inspired teas handcrafted by finalists Bret Michaels and Holly Robinson Peete. Bret Michaels' Diet Snapple Trop-a-Rocka Tea…