News

The Purple Beverage Company, makers of PURPLE, a blend of seven of the most powerful antioxidant-rich fruits on the planet, named Michael K. Lorelli, former president of Pepsi-Cola East, as…

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Start-up energy drink company inks major deal with veteran national distributor…

San Francisco, CA (October 2007) – Hint Inc., maker of all-natural, great tasting essence water, has announced its fourth major promotional tie-in with a feature film, “Mr. Magorium’s Wonder Emporium.”…

Purchase, NY October 23, 2007 – For the second year in a row, Sierra Mist is getting into the spirit of the holiday season by adding a splash of cranberry…

Lake Success, NY October 2007 – "VitaZest has recently sponsored a host of Diabetes events including 2 JDRF walks in Manhattan/Brooklyn and the Bronx on September 30th, and 2 more walks in Staten…

MIAMI HEAT STAR SHAQUILLE O’NEAL AND MINNESOTA VIKING ADRIAN PETERSON BECOME CYTOSPORT SPOKESPERSONS… Benicia, CA October 18, 2007 –  Executives from CytoSport Inc., maker of Muscle Milk® and Cytomax® Performance Drink,…

    ATLANTA – October 17, 2007 – As distribution and sales continue growing, CRUNK!!! Energy Drink is also expanding its executive team with the addition of Ralph Martin, vice…

FOR IMMEDIATE RELEASE @@img1 Miami, FL – BAWLS Guaranexx hosted a Caffeine Bar as the Official Energy Drink at their latest stop in the Future of Fashion sampling tour –…

@@img1 CHICAGO, IL –  (October 16, 2007) — The Gatorade Company, a division of PepsiCo, and Tiger Woods announced today a collaboration to develop Tiger-inspired sports performance beverages for athletes…

October 2007 – It’s been a whirlwind summer for PURE COOL! Launched at the Fancy Food Show in New York City to an enthusiastic response, PURE COOL has established a…

Mintwater leader continues track record of innovation SAN FRANCISCO, CA – Just in time for Valentine’s Day, Soma Beverage Company, the cutting-edge pioneer of the mintwater category, is proud to…