News

Energy Malternatives dominate new products at NBWA

Las Vegas, Nev. — NBWA’s 68th Annual Convention and Trade Show took place at the Bally’s and Paris Hotels September 18-21, 2005. The show is one of the year’s most…

Beverages Aim For the H-Word at Expo East

If one word reigned supreme at the Natural Foods Expo East last week in Washington, D.C., it would have to be “health.” From the owners of Inko’s (web site: Healthywhitetea.com)…

Soft Drink for Kids Looks Like Beer, Worries Watchdogs

September 2005 – Kidsbeer, a Japanese soft drink bottled and formulated to look like beer, may soon be available throughout Europe, but watchdogs of underage drinking say they will fight…

Coke Energizes Tab

Thrusting a nostalgia brand fully into the spotlight, the Coca-Cola Co. has plans to recharge its original diet drink, Tab, full force – as an energy drink. Coke bottlers were…

New Energy Drink Report Released

DUBLIN, Ireland — The $1.1 billion energy drink market has experienced phenomenal growth of over 700 percent between 2000 and 2005. Teens and young adults remain the primary target and…

DZL GEAR Fuels Health and Fitness-minded Consumers

@@img1CHICAGO – September 19, 2005 – Consumers wanting a shot of “health” instead of caffeine and now have a better option: DZL GEAR fitness beverage. Offering the strongest vitamin and…

UNITED BRANDS COMPANY LAUNCHES DIESEL ENERGY DRINK

@@img1LAS VEGAS – Well-known Southern California-based beverage creator United Brands Company (booth #430) and Diesel Beverage Company, a division of United Brands, will unveil its latest nutrient-packed energy drink, called…

CHOICE MARKETING EXPANDS INTO SOUTHWEST BROKERAGE TERRITORY

Choice Marketing, one of California’s largest independent natural food brokers, has announced its expansion into the Southwest United States that includes Nevada, Arizona, and Utah. Choice Marketing currently represents natural…

IZZE Beverage Company Introduces New 12-Pack of Cans

@@img1BOULDER, CO – IZZE Beverage Company, the leader in the sparkling juice category, will launch its newest package – a 12-pack of 8.4-ounce cans – at Natural Products Expo East…

Amino Vital® Introduces All Natural Ready-to-Drink

@@img1New York, NY – Amino Vital®, the leader in amino acid-based sports nutrition, today announced the launch of a ready-to-drink supplement formulated with all natural ingredients. New Amino Vital® Puredge…