News

Cee Lo Green Signs Partnership Deal With Black Owned Victor George Spirits

Victor George Spirits (VGS) announced they have entered into a partnership agreement with singer, songwriter and actor, Cee Lo Green (Cee Lo) who has won five Grammy Awards, one BET award, one Billboard music award as well as nominations for over eighteen other Grammy awards.

NielsenIQ: Non-Alc Sales Remain Robust, But Decelerate Incrementally

Non-alcoholic beverage retail growth remained positive, up 13% over the two week period ending January 14, 2023, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research. However, sales decelerated year-over-year as increases in average pricing (+15.9%) drove volume down (-2.9%).

SUNBOY Spiked Coconut Water Expands Distribution in NY

Leading alcoholic coconut water producer, SUNBOY Spiked Coconut Water, has joined with New York’s premier craft beer wholesaler, Union Beer Distributors, as part of a major retail expansion.

This Week’s New Products: Simply Mixology and DRY Soda Co. Liven Up Dry January

As Dry January participants enter their final stretch, this week’s new products gallery features alcohol-free drinks from Simply and DRY Soda Co. which are rolling out nationwide. As well, classic CSD brands introduce new and revamped flavors, Rockstar Energy expands its better-for-you offerings and BodyArmor pays tribute to the troops.

PROOF Alcohol Ice Cream Launches in Chicago

Winter, spring, summer, or fall, it’s always the right season to experience the Ultimate Adult Indulgence. PROOF Alcohol Ice Cream is introducing its 7% ABV/14 PROOF frozen innovation to Chi-town to kick off the New Year in decadent, spoon-worthy style.