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Taste Radio: To Unlock Their Brand’s Full Potential, They Had To Get Uncomfortable Taste Radio: To Unlock Their Brand’s Full Potential, They Had To Get Uncomfortable

Taste Radio: To Unlock Their Brand’s Full Potential, They Had To Get Uncomfortable

by BevNET.com Staff,

Wholly Veggie co-founders John Bonnell and David Gaucher spoke about how a comprehensive brand brief enabled them to better understand their products’ value to retailers and consumers and the impact of a striking design revamp. They also discussed their adherence to business fundamentals, a challenging environment for private capital and how the most commonly consumed ingredients factor into their innovation strategy.

Guayaki Raises $75M, SEC Filing Shows Guayaki Raises $75M, SEC Filing Shows

Guayaki Raises $75M, SEC Filing Shows

by Brad Avery,

Yerba mate company Guayaki has raised $75 million in a funding round, according to a January 13 SEC filing by the company. The filing reflects over half of the company’s $142.8 million offering amount in the equity fundraise, with $67.8 million remaining to be sold.

Actor Miles Teller Leads 2023 Investment for The Finnish Long Drink Actor Miles Teller Leads 2023 Investment for The Finnish Long Drink

Actor Miles Teller Leads 2023 Investment for The Finnish Long Drink

by Press Release,

The Finnish Long Drink - the incredibly refreshing sparkling citrus drink with real liquor, built on the heritage of the legendary Finnish alcohol category of long drinks - is pleased to announce that actor Miles Teller will be taking a larger ownership stake and increasing his investment in the brand, which he has helped build a presence for in the United States as a Co-Owner.

People Moves: De La Calle President Departs, MāKā Adds Sales Executive People Moves: De La Calle President Departs, MāKā Adds Sales Executive

People Moves: De La Calle President Departs, MāKā Adds Sales Executive

by Lukas Southard,

De La Calle president Danielle Calabrese has left Here Studio's tepache beverage brand. Wheatgrass RTD company MāKā brought on Jeff Maher to lead a national distribution push in natural and industry veteran Dave Peacock has been appointed the new CEO of Advantage Solutions.

PakTech Launches New CCA MicroPak Applicator

by Press Release,

At PakTech, we design each and every one of our applicators to meet the needs of the businesses that benefit from them. From our largest and most complex machines to our smallest and most convenient, every detail is set in place with our clients in mind. That’s why we’re so proud to introduce the latest in our line of top-quality machines, the CCA MicroPak.

8 New Whiskeys Debuting This Dry January 8 New Whiskeys Debuting This Dry January

8 New Whiskeys Debuting This Dry January

by BevNET.com Staff,

Dry January may be in full swing, but that hasn’t stopped spirits brands from rolling out new offerings. In this roundup of new whiskey releases, Fercullen Irish Whiskey makes its U.S. debut and Woodford Reserve unveiled this year’s edition of Double Double Oaked Bourbon.

Jeff Maher Joins MAKA as SVP of Sales

by Press Release,

MAKA, creator of RTD organic wheatgrass beverages in four fruit-forward energizing and refreshing flavors, is pleased to announce that Jeff Maher has taken the position of Senior Vice President of Sales.

Sparkling Ice Launches Flavorful Giving Campaign

by Press Release,

Talking Rain Beverage Company, the maker of bestselling sparkling water brand, Sparkling Ice beverages, is excited to announce the launch of a new CSR program, Flavorful Giving – an initiative that celebrates the people, places, and communities that inspire consumers to Live in Full Flavor. 

Liquid I.V. Announces $1.3 Million in Grants for Clean Water Access Solutions

by Press Release,

Liquid I.V., the number one powdered hydration company in the U.S., announced its investment of $1.3 million in grants to MAP International, International Rescue Committee, and University of California, Los Angeles (UCLA) Sustainable LA Grand Challenge,  all of which share the mission of funding innovative solutions for access to clean water.