News

Diageo Opens its First Carbon Neutral Whiskey Distillery In North America

Global beverage leader Diageo has opened its first carbon neutral distillery in Lebanon, Kentucky that will support the local community with 30 full-time jobs while also sourcing 100% non-GMO corn locally. The 72,000 square-foot facility has the capacity to produce up to 10 million proof gallons per year and has begun distilling Bulleit Bourbon.

Florida-based MSP, Inc. Introduces Its Energy Drink Brand HOG BITE

MSP, Inc., a women-owned beverage manufacture/supplier, announced the introduction of HOG BITE Energy Drink.  What makes HOG BITE Energy Drink different in the energy drink category is a hint of a citrus blend with added vitamins B6/B12, taurine and comes packed with116mg of caffeine per can.

Goldman: Zevia Meetings Boost Confidence

Goldman Sachs Equity Research analysts walked away “with increased confidence” in Zevia’s ability to hit or surpass its ambitious 30% growth target this year, the firm said in a report this week.

The Watkins Company Launches New Bitters

The Watkins Co. is bottling everything it has learned from 150 years of perfecting flavor and bringing it to liquor stores and cocktail/mocktail lovers across the U.S. Watkins Bitters are crafted from natural, high quality ingredients to create complex flavor profiles in two classic varieties: Aromatic and Orange.

Super Coffee Releases Its ‘Source Code’ and Calls Out Competitors in New Ads

Super Coffee, a producer of functional bottled coffees made with MCT oil, has launched a new marketing campaign releasing a “first-of-its-kind Open Source Coffee Code.” Timed to National Coffee Day, the campaign consists of newspaper ads in The Seattle Times and the Boston Globe urging their biggest competitors to “Please steal our idea.”

Yael Vengroff Releases Crystal Shiso Mojito With LiveWire Cocktail Co.

LiveWire Cocktail Co. is pleased to announce the latest release in its canned drink canon: Crystal Shiso Mojito by bar world dynamo Yael Vengroff. The light toastiness of Casa Magdalena Rum plays with shochu, shiso, coconut, and Indian lime for a take on a Mojito that travels beyond Cuba and makes several stops around the world before coming together in a stunning emerald can.

National Coffee Day Deal – Free Coffee for Life With Death Wish Coffee Co.

Death Wish Coffee Co., the makers of the world’s strongest coffee, announced the launch of its nationwide sweepstakes to win a lifetime supply of the brand’s cult-favorite roasts. The prize will be awarded to one lucky consumer with an undying love for coffee with the contest kicking off on National Coffee Day, September 29.

Upcycled Foods Company Take Two Introduces New Barista Barleymilk

Coffee and tea lovers, rejoice! Take Two, an upcycled foods company creating second chances for food, people and the planet, announced the launch of its new Barista Barleymilk, while also unveiling its new shelf-stable packaging.

Plant Milk Startup Uproot Takes on Universities

Plant-based milk startup Uproot is targeting the higher education channel with a line of dairy alternatives offered through food service beverage dispensers. Founded in 2019 the brand currently produces Oat milk, Soy milk and a Chocolate Peamilk, with plans to introduce additional innovations in the near future, Conway said.

Flying Cauldron Named Official Drink of The Wizard Run

Flying Cauldron proudly announces its sponsorship of The Wizard Run – a series of 1M, 5K and virtual runs/walks that take entrants through a magical journey filled with wizardly sights, sounds and even a detour through a magical alley, which includes an augmented virtual reality experience.