Hiyo, a functional non-alcoholic beverage alternative announced its official brand launch aimed to offer a taste and experience that is “better than alcohol,” helping to destigmatize sobriety and empower people to feel happy and healthy in their decision to forgo drinking.
In celebration of the Tetris brand’s 37th birthday on World Tetris Day, G FUEL — The Official Energy Drink of Esports — announced it has teamed up with The Tetris Company, Inc. to drop a Tetrimino of deliciousness: Tetris Blast.
Channeling grief from their son’s suicide in 2019, Holy Kombucha co-founders are using their platform to advocate for teen suicide prevention through a national partnership with Hope Squad.
Summer is here and Mingle is hoping to raise the ‘fun factor’ for non-alcoholic partying with their new line of single-serve 12oz sleek cans. Mingle’s fresh new RTD cans bring even more energy and lightness to this growing brand looking to dominate the space of booze-free beverages.
Nutrabolt, a global leader in active health and wellness announces impressive distribution growth of its leading performance energy brand, C4 Energy, to include 1,800 new Kroger stores throughout the United States. To further build C4 Energy expansion in the U.S., Nutrabolt announces the appointment of its new Executive Vice President and General Manager of Beverage, Kyle Thomas, to lead sales & strategy efforts for C4 Energy.
PLAY MODE, captures both stand-alone and mixer market. Michael Baeta, the founder and owner of PLAY MODE, created and owns “Hydrate While You Celebrate”, the rapidly growing category and registration of both a stand-alone drink and mixer classification.
IVUSION Beverage Company is very thrilled to announce a whole new website launch with the best online shopping experience.
CG Roxane LLC, the privately held, family-owned and operated maker of Crystal Geyser Alpine Spring Water, announced the brand’s second 360° integrated campaign.
Hard tea seltzer maker Owl’s Brew has named TV host and activist Jeannie Mai as its chief brand officer, helping guide the company’s marketing and grow awareness.
Alternative luxury-American vodka brand, ONE ROQ, has inked a substantial distribution partnership with Favorite Brands, a top 5 wholesaler of beverage alcohol in the state of Texas, the biggest distributor agreement in the company's history.
In this week's distribution roundup: CBD energy drink company, Elegance brands opens a self distribution center to serve over 1,400 San Bernardino and Los Angeles metro area retailers, Kroger now carries Jones Soda special release series, and updates from C4 Energy, TEAKOE, and more.
Making summertime imbibing dreams come true, ‘Merican Mule, Connecticut-based, premium, canned cocktail brand, launches today, the first and only canned cocktail variety pack on the market featuring four different spirits: Vodka, Tequila, Bourbon and Rum.
CG Roxane, the maker of Crystal Geyser Alpine Spring Water, is shoring up its sustainability credentials as the company prepares to open a new East Coast rPET production plant next year and launches a new integrated marketing campaign highlighting its environmental efforts.
Online retailer Arkay has partnered with DoorDash to provide one-hour delivery in all markets where the online retailer currently operates or intends to provide service.
