News

SunOpta Launches Organic Oat Creamer Brand SOWN

MINNEAPOLIS — SunOpta, a leading global company focused on plant-based foods and beverages, is excited to introduce SOWN, one of the first organic oat coffee creamers on the market, as…

Oatly Files for IPO

Plant-based dairy alternative products maker Oatly submitted plans for an initial public offering (IPO) to U.S. regulators, the company confirmed today. The announcement follows reports last month that the Sweden-based company was exploring a potential $1 billion IPO. Oatly is reported by Reuters to have hired Morgan Stanley, JPMorgan and Credit Suisse as underwriters on the offering.

Intelligentsia, Oatly Reunite for Roaster’s First RTD Coffees

Intelligentsia Coffee and Oatly are extending their partnership into the ready-to-drink world with a line of oat milk lattes — along with a dairy-free black coffee SKU — launching today online and at Intelligentsia cafes in Boston, Los Angeles, New York and Chicago.

A Shoc Launches Plant-Based ‘Accelerator’ Line

Performance energy brand Adrenaline Shoc (A Shoc) is tapping into the natural space with this week’s announcement of A Shoc Accelerator, a new line of plant-based drinks featuring a “thermogenic blend” of functional ingredients. Accelerator is rolling out into select stores now and next month will add 7-Eleven stores nationwide.

GoodSport Uses “Goodness of Milk” To Fuel Sports Hydration Startup

Through its use of ultra-filtered milk permeate as a nutrient-rich base, the company brand is aiming to position its debut product — a four-SKU line of sports drinks in 16.9 oz. bottles — as delivering electrolytes and vitamins “from the goodness of milk.

BodyArmor Analysis: Coke Deal Locks Down Sports Drink Share

The Coca-Cola Company confirmed Friday that it has notified U.S. antitrust regulators that it has begun the process of acquiring a controlling stake in sports drink brand BodyArmor. If the deal goes through, it could give Coke a commanding presence in the sports drink category with a serious competitor to PepsiCo’s Gatorade.

Rockstar Energy Drink Announces Partnership with 100 Thieves

Rockstar Energy Drink has announced a new partnership for 2021 with 100 Thieves, the premium lifestyle brand and gaming organization, furthering its immersion into the gaming world and alignment with cultural leaders.