News

Dewar’s Whisky Launches Sports Themed Multi-Channel Global Campaign

DEWAR'S®Whisky, the world's most awarded whisky, debuts its latest multi-million dollar marketing campaign, entitled Stay Curious. Calling upon consumers to “Stay Curious” and encouraging them to seek out new, memorable experiences across cultures, the campaign is a direct reflection of the brand’s history and ethos.

RTD Spirits Investments: Bomani Raises $3.5M, ‘Merican Mule Brings in SoBE Founders

Hard coffee maker Bomani Cold Buzz announced last week that it has raised $3.5 million in an investment round featuring over 40 firms and individuals; Connecticut-based ‘Merican Mule, maker of a line of canned ready-to-drink Moscow Mules, announced last week a round of financing led by The Bishop Family, founders of Blue Buffalo pet food and SoBe Beverages.

Bang’s Breakup With Pepsi Moves to Court

VPX Sports, the maker of Bang Energy, is seeking an injunction against PepsiCo to stop it from making threats to its customers and wholesale distributors, as the two companies’ dispute over a long-term distribution contract moves into the legal phase.

Gallery: November’s New Beverage Launches

With winter on the horizon, this month's New Product Gallery features a number of new releases, ranging from seasonal flavors to full line extensions, including added SKUs from Health-Ade Kombucha, CELSIUS, C4 and KeVita. As well, we feature a new brand from Ocean Spray, a smoothie line courtesy of Koia and fresh forays into beverage from Genius Gourmet and Nellie's Free-Range Eggs.