News

Amid Competition, Online Marketplace Hubba Shuts Down

Pioneering e-marketplace Hubba announced last week it would cease operations, cutting brands off from a popular way to introduce and supply their products to small, independent retailers.

Pepsi Launches Kids Water Drink Frutly

The three-SKU line, available in Strawberry Kiwi, Fruit Punch and Apple Grape flavors, is aimed at “providing teens with flavorful hydration” and vitamins, according to the company.

X2 Performance Taps Jim Block as Vice President of Sales

Jim Block joins X2 Performance, the rapidly growing natural sports supplement and energy drink brand backed by NBA All-Star Kawhi Leonard as Vice President, Retail Sales. X2 recently launched nationally…

Road to Recovery: Startups Seek to Reshape ‘Hangover’ Drink Category

In the forever war against fatigue, dehydration and the general malaise of hangovers, the rules of engagement are starting to change. We caught up with four young brands that are refining their approach to the hangover recovery space with different approaches and growth strategies.

8-Ball Chocolate Whiskey Announces Partnership Deal with Maloof Family

8-Ball Premium Chocolate Whiskey, America’s first 100% all-natural, chocolate blended bourbon whiskey is excited to announce a financial and strategic partnership deal with the Maloof family, who have deep Las Vegas roots and a long and successful history both in business and sports ownership.

Spirit Works Distillery Announces Krystal Goulart as Head Distiller

The team at Northern California’s acclaimed Spirit Works Distillery, named “2020 Distillery of the Year” by the American Distilling Institute (ADI), announces the promotion of Krystal Goulart to the helm of its award-winning distilling program. 

Aurora Superior Sparkling Launches Hops Beverage Line

Portland, Ore. – Plant-forward beverage company, Aurora Superior Sparkling Beverages, announced today the launch of its newest elevated offering – Aurora Hops, a line of non-alcoholic sparkling beverages infused with…