News

BODYARMOR Names Kyler Murray as Newest Athlete Partner

WHITESTONE, N.Y. – BODYARMOR, the fastest-growing sports drink in the category, today announced Kyler Murray as the brand’s newest athlete partner. Murray’s partnership with BODYARMOR makes him the latest addition…

Woman-Run Energy Shot Brand GO BIG Launches

NEW YORK CITY — Imagine if 5-Hour ENERGY® and a trendy wellness elixir had a better-for-you baby: meet GO BIG, the world’s first clean label, natural energy and wellness shot,…

Boxed Water Announces Life Cycle Study Report

Holland, Mich. – Boxed Water Is Better – the first sustainable alternative in the package water category – is publicly releasing a life cycle study, conducted by sustainability experts Anthesis…

Bacardi Appoints President & COO of PATRÓN

Bacardi Limited, the world’s largest privately held spirits company, announces the appointment of Mauricio Vergara as President and Chief Operating Officer (COO) of PATRÓN. A seven-year Bacardi veteran, Vergara has a diverse background serving in leadership positions across marketing, commercial and general management in both mature and emerging markets.

Black Button Distilling Equips Three Million New York State Voters with Hand Sanitizer

Rochester, NY based Black Button Distilling, the city’s first grain-to-glass distillery since prohibition, has donated over 1,600 gallons of FDA approved hand sanitizer to the New York State Board of Elections in an effort to help maintain safe poll sites throughout the state for the upcoming presidential election on November 3rd.

Spirit Hound Distillers Releases Three-Year Bourbon for a Unique Halloween Celebration

The bourbon has been aged for more than 3 years in new, fully charred American oak barrels before being bottled in an unblended “single-barrel” fashion. With a grain bill made up of 60 percent corn, 20 percent Colorado-sourced malted barley, and 20 percent rye, this is a high-rye bourbon with strong notes of black cherry and stone fruit. 

SweeGen Commercializes New Bestevia Reb I

As clean-label zero-calorie natural sweeteners continue to be attractive to consumers, SweeGen announced the expansion of its natural sweetener portfolio with the commercial production of Bestevia® Reb I, a next generation high-purity stevia sweetener and flavor unique to SweeGen.  

Heaven’s Door Spirits Announces Release of The Bootleg Series Vol II

The 2020 Bootleg Series offering features a cask strength 15 year-old Straight Bourbon finished in 30 year-old Jamaican Pot Still Rum Casks. The Bootleg Series Vol II comes in a handmade ceramic bottle featuring Bob Dylan's painting, Sunset, Monument Valley, and is housed in an ornate leather journal that is individually numbered.

American Beverage Association Marks First Year of Every Bottle Back Initiative

The first year of a breakthrough effort by America’s leading beverage companies to boost the recycling of plastic bottles saw the initiation of modernization projects in Texas, Oklahoma and Wisconsin that will help more than 349,000 households recycle nearly 38 million new pounds of polyethylene terephthalate (PET) plastic over ten years for remaking into new bottles, the American Beverage Association (ABA) has announced.

KDP: Q3 Sales Rise, While Honickman Deal Reshapes NY/NJ Distro

Keurig Dr Pepper (KDP) reported a 5.8% increase in net sales in the third quarter, an encouraging performance that saw the company strengthen its full year guidance The company.also announced this week an agreement with The Honickman Companies that will see the beverage company assume sales and distribution of several of its core CSD brands in New York and New Jersey.

Wild Turkey Introduces Russell’s Reserve 2003

The famed Wild Turkey Distillery introduces a new whiskey for anyone who seeks an elevated bourbon experience: Russell’s Reserve® 2003. Hand-selected by Master Distiller Eddie Russell, the 2003 edition is a special release never to be repeated – making it a sought-after offering for avid collectors.