HyVIDA Brands Inc., producer of the world’s first hydrogen-infused sparkling waters, has expanded its Midwest retail footprint with Meijer. The partnership with the Grand Rapids, Michigan-based supermarket chain will increase HyVIDA’s distribution coverage and an ideal partnership for the two West Michigan based companies.
Southern Breeze Sweet Tea, the original zero calorie cold brew sweet tea inspired by the South itself, is kicking off National Iced Tea Month with money saving sales, free sweet tea and big giveaways all month long.
Fever-Tree, the world’s leading producer of premium tonics and mixers, today announced its Refreshingly Light Cucumber Tonic is arriving in the U.S. market.
In its effort to remove the “single” from single-use plastic, Poland Spring today announced it has begun transitioning to recycled plastic (rPET) packaging across its still water portfolio, with the goal of reaching 100% rPET use by 2022.
Bluewater Organic Distilling, the Pacific Northwest small-batch distillery known for it’s copper-distilled organic spirits, and Columbia Distributing have announced a distribution partnership in the states of Washington and Oregon. The partnership, effective May 6, 2019, is part of Columbia’s spirits’ division, which includes Constellation Brands.
Nutrabolt, the world's largest independent sports nutrition company and creator of C4, America’s no. 1 pre-workout brand, and XTEND, the world's no. 1 BCAA recovery brand, is proud to announce a new partnership with one-of-a-kind powerhouse athlete and social media phenom Demi Bagby
Skrewball Peanut Butter Whiskey has announced its national partnership with Infinium Spirits to expand across the U.S. The partnership comes on the heels of Skrewball’s success in its hometown market and high statewide and national demand for the first real (and delicious) peanut butter whiskey.
This week’s episode features an interview with Josh Zloof, the co-founder and CEO of Sudden Coffee, an innovative brand of specialty instant coffee. Founded in 2015, Sudden is attempting to revolutionize the $40 billion market for instant coffee by emphasizing its proprietary production process and by focusing on “scalable hospitality.”
GT's Living Foods, maker of the original Kombucha and no. 1 selling brand in the U.S., has announced the launch of ALIVE, a line of adaptogenic teas inspired by Ayurvedic medicine.
In this gallery, we highlight a handful of the notable new products introduced to market or announced in the past month, including new packaging formats for Natalie’s Orchid Island Juice and CHERRISH, an imported flash-brewed coffee from one of Japan’s top RTD brands, and protein-packed chocolate milk versions of two classic candy bars.
In the face of a changing consumer landscape, food and beverage brands marketing “indulgent” products must grapple with new challenges where consumers are planning their indulgence occasions, governments are increasing regulations, and innovation crossovers are blurring the lines between not just categories but whole industries.
Iconoclasts James Bond (Undefeated) and Jon Buscemi (Buscemi, Greats, Truff, Oliver Peoples) continue to blaze a trail with the launch of their bespoke California whiskey brand: Wolves. Distilled and bottled in California's wine country, Jon, James and their partners have sourced and designed a highly limited offering that is unlike anything else available on the Whiskey market.
Bang Energy maker Vital Pharmaceuticals (VPX Sports) has filed an expedited motion for a preliminary judgement in its legal battle with Monster Energy Corp. over alleged trade dress infringement related to the latter’s REIGN line.
NEFT Vodka will be launching a newly created limited-edition barrel just in time to celebrate LA Pride Week, with a portion of proceeds benefitting Project Angel Food throughout LGBTQ Pride Month.
