Master of Mixes, the best-selling retail cocktail mix in the country, today unveiled a comprehensive brand refresh, including redesigned packaging, new branding and a fresh website for its product portfolio. As the next chapter in the brand’s 40-year history, the remixed look illustrates Master of Mixes’ continued focus on evolving to meet trends in the cocktail industry.
This year Absolut Elyx celebrates an exciting evolution with the unveiling of a striking new bottle design. Pioneers in the pursuit of perfection and craft, the new Absolut Elyx bottle continues to be a symbol of emboldened luxury, providing an even bolder shelf stand out that gives a stronger platform for brand storytelling.
This month, Waiakea Water is launching 1.5L bottles of its award-winning Hawaiian volcanic water in over 650 Wawa store locations and more than 180 Giant retailers across the country (MSRP $2.69-$3.19). Both Wawa and Giant already carry 500ml and 1L product lines that have been high performers in the category.
David Meniane Leaves L.A. Libations, Joins US Auto Parts; BodyArmor Names VP of Commercialization and Revenue Growth; Soylent Hires New VP of Product Development and Innovation; Misfit Foods Co-Founder Steps Down
Functional beverage brand LifeAID announced today it has raised $7.7 million to support expanded nationwide distribution as the company seeks to grow in mass, grocery and convenience accounts across the country.
After spending a year and a half acquiring and developing three distinct beverage brands -- Just Chill, Wild Poppy, and Victoria’s Kitchen -- Life on Earth president JC Romagosa said the New York-based beverage company is now gearing up to begin supporting those products with a concerted sales and marketing push.
RUNA Clean Energy, the organic energy drink made from the guayusa leaf, is now being distributed nationally by Keurig Dr Pepper (KDP) and other regional distributor partners. RUNA contains 150 mg of natural caffeine from a single source, and comes in a range of sweetened and zero-calorie, zero-sugar variants. It was recently acquired by All Market Inc. (AMI), the parent company of Vita Coco.
Illy, which transformed coffee in 1935 by inventing the modern espresso machine, has again changed its industry by introducing illy Cold Brew Aria, a tap handle with an embedded adjustable valve that turns cold brew with bubbles, commonly called "nitro cold brew," into an even richer-tasting and effervescent experience for coffee lovers, and easier for cafes, restaurants, hotels resorts and other on-premise venues to offer.
Every year, on Ardbeg Day – the last Saturday of Islay’s Festival of Music and Malt – whisky fans gather to celebrate all things Ardbeg. For 2019, Ardbeg is preparing to close out the Feis Ile like never before. In a spectacular Caribbean twist, Ardbeggians everywhere are invited to swap their flat caps for elaborate headdresses as Ardbeg Day embraces a dash of carnival color.
KILL CLIFF, the maker of clean performance beverages, has announces 2019 will be a record-breaking year in its mission to support active and veteran Navy SEALs and their families. With remarkable momentum and a rapidly expanding distribution, KILL CLIFF is on a march to $1 million
After months of research and development, Ginseng Up is happy to introduce our newest product line, the Mosaic Sparkling Tea. Mosaic Sparkling Tea is a combination of green or black tea fortified with Premium Korean Ginseng and sweetened with Monk Fruit, providing a natural, functional and refreshing drink experience and delivering only 40 calories per 12 oz. bottle.
Just in time for warm weather, Brew Dr. Kombucha is rolling out its latest summer seasonal flavor. A bright and floral brew, Power Flower combines a dynamic blend of hibiscus, orange, lemon, thyme and green tea for sublime summer sipping.
Speaking to investors on the company’s fourth quarter and full year earnings report call yesterday, Reed’s CEO Val Stalowir said since completing its three-phase rebrand and company restructuring the ginger beer maker is now focused on accelerated growth in 2019.
Against the backdrop of ongoing U.S. arbitration with Monster Energy, The Coca-Cola Company shared details of its plans to launch a new natural energy drink in Europe next month.
