In this gallery, we highlight some of the notable new products that were launched or announced over the past month, including three new fruit-flavored sodas from Pepsi, a new batch of CBD-infused drinks, and the latest release from Dirty Lemon.
As consumers increasingly seek out cleaner labels and functional beverages, PepsiCo-owned Propel Water is hoping to bring them under its wing, undertaking a “brand transformation” beginning this week with the launch of Vitamin Boost, a new functional water line made without artificial sweeteners.
Connecticut-based premium craft mixers maker Regatta is looking to bring an aspirational lifestyle positioning to the category, as it makes the transition from an on-premise focused ginger beer company to one with a broader product portfolio and multi-channel strategy.
PepsiCo concluded the inaugural edition of its North American Nutrition Greenhouse accelerator program this week, naming Austin, Texas-based Hapi Drinks as the final recipient of a $100,000 grant from the soda giant.
You might have put time, money, blood, sweat and tears into building your brand, but at the end of the day it doesn’t belong to you. That’s the perspective of Christian Krogstad and Thomas Mooney, the co-founders of Westward Whiskey, which helped establish the rapidly growing American single-malt whiskey category.
Presented with the opportunity to expand their platforms with products that align with a variety of current trends, the likes of Hella Cocktail Co. and Bitter Love are working to establish sparkling bitters as a new segment of the RTD market.
The hydration-focused powdered sports drink mix category has been experiencing a renaissance as independent brands offer consumers clean label credentials with clinical testing to back efficacy claims, while also delivering fun, lifestyle brand identities to bring in new consumers and celebrity influencers.
Named for Dr. Joseph Priestley, an 18th century renaissance man who is recognized as the first documented inventor of soda water in 1767, the New York-based beverage company, which launched last month on Amazon, markets a line of premium sparkling waters with cocktail-inspired flavor profiles.
In this update or recent news around taxes on sugar sweetened drinks, legislative efforts in California to introduce a two cents per fluid ounce tax on sodas and sugar-sweetened drinks have been put on hold until next year, while the American Beverage Association targets Philadelphia Mayor Jim Kenney with a new round of negative ads.
Mike Cornwell is the CMO of Phivida, a company that launched its first foray into the ready-to-drink beverage space with OKI, a line of hemp CBD-infused teas and flavored waters. The brand is focused on using the highest quality ingredients and testing to ensure potency and purity.
As legacy brands evolve and new ones emerge, consumers’ understanding of alkalinity as both a functional component and a connotation of premium quality in water is changing as well.
As part of a wide-ranging interview, John Bello discussed the creation and development of SoBe, the lifestyle brand that he co-founded and sold to PepsiCo for nearly $400 million. Bello explained how an era of “healthy hedonism” turned SoBe into a top-seller and why he now describes the products as “sugar water.” He also chronicled his career as a beverage executive and entrepreneur and spoke about his current role as the chairman of ginger-centric soda brand Reed’s.
The Coca-Cola Company enjoyed a solid start to 2019, surpassing analysts’ projections in reporting 6% growth in Q1 organic sales.
Austin Allan has been named director of marketing at produce company Ark Foods, just three months after joining Dirty Lemon parent company Iris Nova as senior director of special projects.
