Taste Radio Insider Ep. 51: The ‘Death’ of Modern Brands
In this episode, we’re joined by Mike Cessario, the founder and CEO of Liquid Death, a canned water brand whose heavy metal vibe and edgy marketing has generated considerable online buzz and attracted funding from a range of prominent investors. Cessario spoke about his experience as a creative director for Netflix and how it played into the brand’s development, why he views Liquid Death as a rebuke to extreme marketing, and why truly innovative ideas always sound crazy.