With a number of "zero" branded drinks leading new growth in the category, energy is chugging along – up to $7.2 billion sans Walmart and a few other key chains. While it remains to be seen if the recent negative publicity surrounding energy drinks has a significant impact on sales, the category appears to be surging to $10 billion in annual revenue...
Time is running out to submit your brand for BevNET's Best of 2012 Awards! November 15 is the last day that we are accepting submissions for our 9th annual “Best of” awards, which are announced in December and will feature winners in over 12 categories. Winners will be invited to participate in the awards presentation at BevNET Live Winter 2012, and will have the ability to use the BevNET Best of 2012 logo in press releases, marketing materials, and product packaging.
Following the release of a Consumer Reports study that investigated the actual versus reported caffeine content in a variety of energy drinks, acai-drink maker Sambazon issued a statement that questioned the magazine’s inclusion of its Amazon Energy drink and refuted the study’s findings that the beverage contained more caffeine that listed on its label.
Kids are used to hearing they need to clean up their rooms. Now drinks aimed at kids are cleaning up their ingredients. It’s part of a broader cleanup of American lifestyles. Particularly in the CPG arena, there’s a growing awareness that the earlier the life stage, the easier it is to create a natural or organic foods consumer. And the kids themselves are aware, as well...
As tart cherries continue to gain attention as a "super fruit" on the rise, Red Jacket Orchards has launched “Tart Cherry Stomp,” a 100 percent juice blend of tart cherry juice, apple juice, and vitamin C. While we were hoping for a bolder, more tart cherry flavor - as the name might imply - the new beverage is nicely packaged, and, with a few tweaks to its formulation, has the potential to be an stand-out in the juice category.
Attention readers who are in the craft beer business. Did you know that the Brewbound Session Winter 2012 – a one day conference on the business of craft beer –…
Beverage School at BevNET Live is designed to be an on-ramp for those who are new (or relatively new) to the beverage industry. Early-stage entrepreneurs who take part in the half-day program will the chance to get an overview of the beverage business from product formulation through retailing, all in a special session to be held the day before BevNET Live commences.
Time is running out to submit your brand for BevNET's "Best of 2012" Awards! November 15 is the last day that we are accepting submissions for our 9th annual “Best of” awards, which are announced in December and feature the top brands in over 12 categories. Winners will be invited to participate in the awards presentation at BevNET Live Winter 2012, and will have the ability to use the BevNET Best of 2012 logo in press releases, marketing materials, and product packaging.
In his book The Rise of the Creative Class, Richard Florida wrote about the function that cities have had in the rapid growth of an economy based on creativity. So how does that relate to the beverage business? Not necessarily directly – after all, much of the beverage industry is outsourced to factories that manufacture either centrally or regionally and then redistribute their production to wider areas. But on an entrepreneurial level there is an interesting relationship.
So Real is a new line of all-natural functional drinks formulated with vitamins, electrolytes, antioxidants, calcium and dietary fiber and designed to provide energy, hydration, recovery and wellness to consumers. While the functional benefits are nice, So Real's name and branding are somewhat confusing in the sense that it’s not really clear what this product’s primary purpose is.
For many consumers, the word alkaline conjures up that old ad campaign for Energizer batteries– remember the small mechanical bunny rabbit, batteries attached to its back, marching and pounding away at a bass drum? It kept going and going and going… It was the alkaline content in the batteries that Energizer attributed to the everlasting power of the toy rabbit, and today, some beverage marketers are claiming that alkaline-infused water will help humans keep going and going as well.
BevNET Live will feature an opportunity for entrepreneurs to check out their ideas with the experienced eye of noted designer Ian McLean, who will be on hand to answer questions and analyze proposed designs in a unique "workshop" format.
Hawaiian Ola is a new energy shot that is made with 75 percent juice - derived from a range of fruits including noni, mango, pear, apple, acai, goji, and lilikoi juice - as well as green tea and yerba mate, which give the product 140 mg of natural caffeine. For a category that really has only one player, the product has some meaningful points of differentiation, and it certainly seems like something that will be right at home in the natural channel.
A Texas man has filed a class-action lawsuit against Vital Pharmaceuticals, Inc., the makers of VPX Redline, claiming the product made him sick and was marketed deceptively. Redline, an energy drink known for having extremely high concentrations of caffeine, also contains a wide variety of ingredients beyond caffeine-containing compounds, including Yohimbine, 5-HTP, evodiamine, tyrosine, and vinpocetine.
