News

Actress Blake Lively Launches Mixer Brand Betty Buzz

Actress Blake Lively is the latest film star to throw her hat into the beverage industry as the founder of Betty Buzz, a new brand of non-alcoholic sparkling mixers launching today. Available in five flavors -- Tonic Water, Sparkling Grapefruit, Meyer Lemon Club Soda, Sparkling Lemon Lime and Ginger Beer -- Betty Buzz mixers are non-GMO and are made with no artificial sweeteners or colors.

Winter Fancy Food Show to Move to Las Vegas in 2022

The Specialty Food Association (SFA) announced today that its Winter Fancy Food Show will be relocating from San Francisco to Las Vegas in 2022. The annual event, previously set to be held at San Francisco’s Moscone Center, will now be held at the Las Vegas Convention Center on February 6-8.

Press Clips: Non-Alc Beverages Present a Sobriety Challenge

The New Yorker looks at how the rise of non-alcoholic alternative beverages is impacting alcoholics in recovery; Super Coffee is profiled by the Austin American-Statesman after relocating the company to Texas; Reuters probes how climate change is prompting American farmers to plant coffee trees.

Monster Energy Vet Dan Lamb Joins A SHOC As CCO

Better-for-you energy drink maker A SHOC announced today that former Senior VP of Monster Energy, Dan Lamb, has joined the company as its new Chief Commercial Officer.

BACARDÍ Premieres Two New Spiced Rum Campaigns Just In Time For Fall

BACARDÍ Spiced is toasting to the change of the season with the debut of two new campaigns. BACARDÍ Spiced will embark upon a cheeky new social campaign, Captains Choose BACARDÍ Spiced, by enlisting the help of fan-favorite captains and crew members from a well-known reality TV yachting show.