Channel Check: What’s Hot and What’s Not
SPOTLIGHT CATEGORY: ASEPTIC JUICE
Apparently, all Zico needed was a little love and a few mainstream accounts — the brand is growing again and looks to be a recognized player in the coconut water game, although it’s clearly facing a long climb back. Category leader Vita Coco continues to dominate — yes, it’s tariff-vulnerable but so is most of the category supply chain, so she who has the most cashflow is gonna win anyway. But what could be better than having an old friend around to spice up some category sets?
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