Red Bull Pays $105,000 to Business Software Alliance; Energy Drink Provider Needed a ‘Boost’ in its Software Licensing

Energy Drink Provider Needed a “Boost” in its Software Licensing
Washington, D.C., (Tuesday, March 16) — The Business Software Alliance (BSA), a watchdog group representing the nation’s leading software manufacturers, today announced that Red Bull North America, an energy drink provider in more than 100 countries and with offices in Santa Monica, CA, paid BSA $105,000 to settle claims that it had more copies of Adobe, Microsoft and Symantec software programs on its computers than it had licenses to support. In addition to making its payment, Red Bull agreed to ensure current and future compliance.

Most investigations begin with a call to BSA’s hotline, 1-888-NO PIRACY, or with a report to BSA’s Online Reporting Form, at After BSA received the report in this case, its attorneys contacted Red Bull. The company cooperated with BSA and voluntarily conducted a self-audit.

“Red Bull cooperated fully with BSA’s investigation by correcting any licensing deficiencies and strengthening its software management program,” said Bob Kruger, vice president of enforcement for BSA. “Just as Red Bull did, companies should implement procedures and policies to maintain an effective software management program and demonstrate to their employees the importance of respecting licensing requirements.”

Businesses trying to determine whether their organizations are using unlicensed software can download free software audit tools at

An independent study* shows that 19.3 percent of all business software in California is unlicensed. Last year, California lost more than $239 million in tax revenues as a result of software piracy.

*”2003 State Piracy Study,” conducted by International Planning & Research Corporation.

The Business Software Alliance ( is the foremost organization dedicated to promoting a safe and legal digital world. BSA is the voice of the world’s commercial software industry before governments and in the international marketplace. Its members represent one of the fastest growing industries in the world. BSA educates consumers on software management and copyright protection, cyber security, trade, e-commerce and other Internet-related issues. BSA members include Adobe, Apple, Autodesk, Avid, Bentley Systems, Borland, CNC Software/Mastercam, Internet Security Systems, Macromedia, Microsoft, Network Associates, SolidWorks, Sybase, Symantec, UGS PLM Solutions and VERITAS Software.

Business Software Alliance Debbi Bauman, 202-530-5132 or Laura Brinker, 202-775-1401