@@img1 PURCHASE, N.Y., November 1, 2004 – The “shockingly refreshing” lemon-lime taste and formula are the same, only the name has changed. In an effort to help consumers identify it as a soft drink free of sugar, calories, carbs and caffeine, the beverage formerly known as Diet Sierra Mist becomes Sierra Mist Free on packaging in stores this week.
Launched nationally in 2003, the brand has quickly become the fastest-growing zero-calorie lemon lime in the country and Diet Sierra Mist has helped drive growth in the diet category as people watch their consumption of sugar, calories, carbs and caffeine more closely.
“The new name highlights what has always been true – Sierra Mist Free is free of the things you don’t need,” said Steve Sears, VP of marketing for flavors, Pepsi-Cola North America. “We’re giving people a better understanding of the benefits of Sierra Mist Free while also reengaging current diet consumers and attracting new people to the brand.”
Sierra Mist Free will be supported with a comprehensive marketing campaign that will include TV, radio and print advertising beginning this month. Sierra Mist Free is now available in 2-liter, 20-ounce and ½ liter 6-pack bottles as well as 12 and 24-pack 12-ounce cans. Additional packaging will follow shortly.
Purchase, N.Y.-based Pepsi-Cola North America (www.pepsi.com) is the $4 billion refreshment beverage unit of PepsiCo Inc. in the United States and Canada. Its U.S. brands include Pepsi, Diet Pepsi, Pepsi Edge, Pepsi ONE, Wild Cherry Pepsi, Pepsi Twist, Pepsi Vanilla, Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Sierra Mist, Mug, Slice, Aquafina, Dole single-serve juices, Tropicana Juice Drinks and SoBe. The company also makes and markets North America’s best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.