Big Earth Brands Ltd. Announces the Official North American Launch of Vital Lifestyle Water, a Truly Functional Water with a Hint of Flavor


CALGARY, AB – Big Earth Brands Ltd., is pleased to announce to the official North American launch of Vital Lifestyle Water. Vital will be entering the emerging functional beverage category with 4 unique waters; CALM, BURN, VITALITY & ENERGIZE!

“We looked at what was happening in the bottled water industry and saw a real need for flavoured water that wasn’t full of sugar and/or artificial sweeteners,” says David Rankine, Founder & CEO of Big Earth Brands Ltd. “We then took it a step further by adding vitamins, minerals and supplements that are designed to solicit an effect on the body that is tangible.”

Vital Lifestyle Water is “Truly functional water with a hint of flavor”. Not only does it provide exceptional taste and refreshment, but each formula has been specifically designed to stimulate, relax, revitalize or fortify your body.

No Artificial Sweeteners, No Artificial Colors, No Artificial Flavors

Vital Lifestyle Water starts with only the best purified water then adds subtle, all-natural fruit flavors. Vital Lifestyle Water has only 20 calories per 591ml bottle which completes a taste profile that doesn’t exist anywhere else. Vital also incorporates medicinal ingredients that not only give back where your body is deficient but provide you with a healthy alternative to sugary sports beverages and flavoured waters.

BURN: Weight Control Water, Acai Berry.
This formula blends Citramax, Chromium & Green Tea to help boost your metabolism and suppress appetite. We also added Vitamins B3, B5, B6, B12, C and Calcium.

CALM: Stress & Relaxation Water, Guava.
This formula blends Chamomile, Valerian & Lemon Balm (all mild sedatives) to relax your body and mind without impairing your ability to perform. We also added Vitamins B3, B5, B6, B12 and C.

VITALITY: Skin Revitalization Water, Cucumber/Lime.
This formula blends Aloe Vera, Calcium, White Tea & Vitamin C to help repair and maintain healthy skin.

ENERGIZE: Energy Water, Dragonfruit.
This formula blends Taurine, Caffeine and Inositol to stimulate your mind and body without using sugar. Vitamins B3, B6, B12 and Vitamin C were also added.

Retail and consumer feedback suggests that Vital Lifestyle Water is entering the marketplace at a perfect time. “Consumers now more than ever are increasingly health conscious and ultimately in need of a new direction in beverage,” says Dave Rankine. “Vital is committed to maintaining premium quality, functionality & flavour in these formulas and in new innovative line extensions to follow soon.”

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