Celsius, Inc. Names Beverage Guru Erin Heit as Marketing Vice President

DELRAY BEACH, FL April 26 PRNewswire-FirstCall – Celsius Holdings, Inc. (OTC Bulletin Board: CSUH) the maker of Celsius(R), earth’s first calorie burning soda and one of the hottest new beverages in the market, today announced it has selected Erin Heit for the position of Marketing Vice President.

Ms. Heit’s expertise in the beverage industry was developed from the ground up and her career has been marked by positions with some of the most proactive brands in the business. She served as Marketing Manager for Fuze Beverages, LLC where she helped the innovative brand develop its go-to-market strategies and established strong sales and distribution relationships. She also served as Marketing Communications Manager at Energy Brands, Inc., maker of Glaceau Vitaminwater, where she was among the first hires and developed her reputation for tenacity in creating performance-driven sales and marketing objectives. She played a critical role in the brand’s growth from $3 million to $10 million in sales.

“Erin’s passion for, and experience in, assisting beverage brands that create break-through categories grow into dominating category leaders is the reason we want her on the Celsius team,” said Steve Haley, CEO of Celsius, Inc. Erin will work hand-in-hand with former VP of Marketing Janice Haley, who now will take on the expanded role of Vice President of Strategic Accounts and Business Development. “Janice’s new role will be to focus exclusively on the growth of high-volume accounts and both Erin and Janice will be working to build on the market momentum and accolades Celsius has received from the industry, media and consumers for its marketing and sales accomplishments,” said Haley.

Celsius has earned high praise from a wide audience of consumers and influencers, including:
— Selected 3 years in a row for industry awards as Best New Product by leading beverage magazines and associations.
— Featured on television newscasts in virtually every major market and seen by more than 40 million viewers with an estimated ad-value of greater than $8 million.
— Rated the #1 Consumer Food and Beverage Trend for 2007 by the prestigious industry analyst Datamonitor.

“Celsius, Inc. has done a first-rate job of listening to the market and hearing the voices of consumers. The result is that they were first to market with Celsius, a healthier replacement beverage that is helping people burn calories and stay energized,” said Heit. “I am elated to join a team of experienced innovators who have the right product at the right time, and share my beverage experience, knowledge and contacts. My goals are to bring greater direction, focus, and creativity to the company to drive future profits and create value for customers and shareholders, all while having a good time.”

About Celsius Holdings, Inc.
Celsius Holdings, Inc. (OTC Bulletin Board: CSUH) manufactures Celsius through its wholly-owned operating subsidiary, Celsius, Inc. Celsius Inc., is quickly gaining attention in the emerging $36 billion functional food and beverage category, and is focused on the development and marketing of healthy, performance-based beverages. Celsius, Inc. is an innovative sports nutrition company dedicated to bringing consumers healthier refreshment through science and nutrition.