Lake Success, NY, April 27, 2007 – A new agreement between Triple A Products, the ‘Makers of Vitazest,’ and Boening Brothers Inc. and sister company Oak Beverages, distributors of Miller beer and other popular beer brands such as Guinness, Yeungling, and Sam Adams, will make possible major increased distribution of Vitazest Vitamin & Fruit Enriched Water in New York City, Long Island and Upstate New York. Boening and Oak’s distribution territory is Manhattan, Brooklyn, Queens, the Bronx, Staten Island, Nassau and Suffolk, and seven upstate counties: Rockland, Westchester, Orange, Dutchess, Sullivan, Ulster and Putnam
“We’ve added Vitazest’s tasteful, delicious and health oriented waters to our line up because of their noteworthy good qualities,” said, Debbie Boening, president of Oak Beverages. “Our direction is to go to market with classy, healthy, and mouth-watering beverages. Vitazest is right on the money in that regard.” concluded Boening.
“We are delighted to make it to the big time in the New York area with widespread distribution of Vitazest by Boening and Oak,” said Ziv Alcalay, V.P. of Operations for Triple A Products.
“There is a formidable wave of growth and fast momentum in the enhanced water segment of the beverage market that is lifting all boats in the water,” explained Alcalay. “Boening and Oak took this trend into account when they included Vitazest Vitamin & Fruit Enriched Water in their portfolio of premium nonalcoholic products.
“In the capable hands of Boening and Oak, I am confident that Vitazest will move ahead to take its place as the healthy alternative to all the other enhanced water pioneers whose formulations contain high levels of sugar, carbs and calories and other not so healthy ingredients,” concluded Alcalay.
Vitazest Vitamin & Fruit Enriched Water is a delicious fruit flavored enhanced water formulated with 10 essential vitamins and minerals, all natural flavors, and colors. Vitazest tastes great and has NO SUGAR, NO CARBS, NO CALORIES, NO SODIUM, NO ARTIFICIAL COLORS and NO PRESERVATIVES.
Vitazest comes in 9 delicious flavors including, Mango Cherry, Kiwi Strawberry, Pomegranate, Lemon Lime, Passion Fruit, Blueberry, Peach Melon, Pineapple Mango, and Orange. Look for Vitazest in individual 20 oz. plastic bottles. Vitazest is now available at retail outlets, food and specialty stores, and convenience stores.
For more information on Vitazest please visit: www.drinkvitazest.com.
About Triple A Products, LLC.
Triple A Products, LLC, “Makers of Vitazest,” a Boca Raton, FL company and has offices in Lake Success, NY. The founders of the company, with over 30 years experience in the specialty foods industry, created Vitazest to offer consumers a beverage alternative that truly delivers on the “good for you” promise.
About Boening Brothers, Inc. and Oak Beverages, Inc.
Boening Brothers, Inc. and Oak Beverages, Inc. comprise the Boening organization, leading New York-Metropolitan area beer wholesale distributors and part of a fourth-generation family business now celebrating its 103rd anniversary. With their state-of-the-art facilities in North Lindenhurst, NY (Boening) and Blauvelt, NY (Oak), the distributors are recognized for their strong focus on customer relations and brand building across all markets including restaurants, bars, hotels, supermarkets, beverage retail centers, wholesale clubs and convenience stores. Currently representing leading breweries, they pride themselves on a highly responsive, results-oriented sales and support team that delivers value-added service from eye-catching point-of-sale displays and unique kick-off parties to creative brand promotions and memorial special events. As a result of the companies’ consistently high performance and service integrity, Boening Brothers and Oak Beverages enjoy the respect of breweries, customers and industry peers alike.