@@img1MINNEAPOLIS, (April 27, 2007) – Ardea Beverage Company, makers of airforce® Nutrisoda® announced today that tri-athlete and Ironman competitor, Jay Hewitt, will be their national spokesman for diabetes awareness. Ardea has taken a proactive stance on diabetes initiatives nationwide, and Jay Hewitt is an integral part of these efforts.
Since 1991 Hewitt has been living with Type 1 diabetes, which was his motivation to begin racing, thereby becoming an inspiration to people with diabetes around the world. Hewitt is not only an Ironman competitor and member of the U.S. National Team for Long Course Triathlons, but also a professional motivational speaker. Recently, Joslin Diabetes Center in Boston named Hewitt the captain for Team Joslin, a group of individuals supporting the Joslin’s High Hopes Fund. In addition, Hewitt is an active member of the Juvenile Diabetes Research Foundation (JDRF) and the American Diabetes Association (ADA).
“As a Type 1 diabetic and Ironman triathlete, nutrition is critical for me,” said Jay Hewitt. “It is especially refreshing to know that there is a great tasting, nutritionally beneficial and sugar free beverage like airforce Nutrisoda available. Nutrisoda fits my lifestyle and my attitude – fun nutrition in every can. You are what you drink!”
Hewitt has posted health and wellness tips on the airforce Nutrisoda Web site (www.nutrisoda.com), which are viewable by going to the health and wellness link and clicking on diabetes. Each of the eight airforce Nutrisoda flavors complement Hewitt’s advice since they have zero sugar, zero sodium, zero caffeine, zero aspartame and few, if any, calories. airforce Nutrisoda combines meaningful levels of vital nutrients that can help people lead active, healthy lives, including nutrients that may help balance blood glucose levels, improve insulin sensitivity, and help with other complications associated with diabetes.
“Jay represents the very essence of living positively with diabetes, fostering a healthy lifestyle. He is a disciplined athlete who does not let diabetes negatively impact him in any way,” said Jennifer Ashley, registered dietitian and director of wellness, Ardea Beverage Company. “airforce Nutrisoda aims to provide a delicious and healthy lifestyle choice for people with diabetes and we are proud to have a high flyer like Jay as part of our team. airforce Nutrisoda provides intelligent refreshment for people with diabetes and pre-diabetes.”
About airforce® Nutrisoda®
Introduced in 2004, airforce® Nutrisoda®, targets on-the-go, nutritionally-aware people who also enjoy new experiences and discovering new products. Each of the eight flavors within the portfolio feature striking packaging and contain leading edge nutrients formulated to achieve a specific wellness benefit. The products have zero sugar, zero aspartame, zero sodium and zero to few calories, appealing to fashion, foodie & health-conscious consumers. The Nutrisoda line includes: Immune, Energize, Flex, Focus, Calm, Radiant, Slender and Renew.
airforce® Nutrisoda® is available nationwide at select retail stores, fine grocers, national airports, hotels, cruise lines, restaurants, clubs, spa locations and online. With a strong commitment to social and environmental causes, airforce Nutrisoda tastes good, looks good, and does good. Call us the Good Soda.
About Ardea Beverage Company
The Ardea Beverage Company is dedicated to the development and marketing of nutrient enhanced sodas that deliver a health and wellness benefit in a safe, delicious and convenient format. The company is based in Minneapolis, Minn. For more information please visit, www.nutrisoda.com
For more about Jay Hewitt visit www.jayhewitt.com