GREENWICH, Conn., Aug. 28 – Arrowhead’s half liter bottle has a new look, and it’s more than just a pretty, ergonomic shape. With about thirty percent less plastic than the average half liter plastic beverage container, the new Eco-shape bottle is the lightest half liter plastic beverage container on the market today (1). The innovative technology and engineering behind Eco-shape maintain usability while reducing plastic content. And Eco-shape is the latest initiative in Arrowhead’s long-standing commitment to the environment.
Arrowhead Eco-shape was designed for consumers who want the convenience of a healthful bottled beverage in a grab and go shape that is also environmentally friendly. Eco-shape feels lighter, even crunchy. In fact, it is the lightest half liter plastic beverage bottle produced, weighing 12.5 grams on average (1). In addition to less plastic, the label is thirty percent smaller than the previous label.
Because it is more environmentally-friendly, consumers feel good about Eco-shape. Four out of five consumers preferred the new Arrowhead Eco-shape bottle to the non Eco-shape version. After learning this new bottle was better for the environment, Eco-shape’s eco-friendly design further increased consumer preference.
Arrowhead Eco-shape is currently available throughout the western region of the United States at local grocers including Safeway, Ralph’s, Albertson’s and Vons, as well as through mass merchandisers such as Target and Wal-Mart. In grocery stores, Arrowhead Eco-shape is sold in a 6-pack with a suggested retail price (SRP) of $2.49 or in a 24-pack with a SRP of $4.99. In some markets it is also available in a 12-pack, 28-pack, or 35-pack.
Arrowhead(R) Brand Mountain Spring Water is a natural mountain spring water selectively sourced from multiple mountain spring sources in the United States and Canada. Arrowhead(R) Mountain Spring Water, which is available in the western region of the United States, including California, Washington, Oregon, Arizona and Nevada, is distributed by Nestlé Waters North America Inc., located in Greenwich, Connecticut.
About Nestle Waters North America
Nestle Waters North America Inc. is the number one bottled water company in the U.S. Its family of 15 well-known brands includes Poland Spring(R) Brand Natural Spring Water, the leading spring water brand in America. Consumers around the U.S. enjoy other popular regional brands such as Arrowhead(R), Deer Park(R), Ice Mountain(R), Ozarka(R) and Zephyrhills(R). Nestle Waters North America also imports globally recognized bottled water brands such as Perrier(R) and S. Pellegrino(R). The company is related to Nestle Waters, based in Paris, the bottled water division of the Swiss company, Nestle, S.A.