BAWLS Guarana announces formation of first BMX factory team with Tangent Products and FLY Helmets


@@img1 Miami, FL— September 6, 2007— BAWLS Guarana, the drink of choice for BMX fans everywhere, today announced an exclusive partnership with Tangent to form the company’s first  BMX factory team— Tangent/BAWLS/Fly Factory Racing! This team of riders will now rely on the refreshing taste of BAWLS Guarana to keep them bouncing down the track!


“We’re very excited about this new partnership with Bawls Guarana here at Tangent,” said Tangent CEO Rich Pelton. “It’s allowing us to add a national caliber factory racing team to our already popular Tangent “Cartel” movement and at the same time increase visibility for Bawls Guarana out here on the West Coast.”

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Throughout the 2007 and 2008 racing season, members of Tangent/BAWLS/Fly will sport exclusive BAWLS-branded gear including customized Tangent/BAWLS/Fly helmets! The team’s Tangent “Cartel” Pit Area and Riders Pro Shop – a fixture at most ABA Nationals – will be stocked with ice cold BAWLS Guarana at national and regional races on the West Coast. Tangent/BAWLS/Fly will also be promoted to the BAWLS BMX online community on with a team profile and regular race and news updates.


“We’ve assembled what we think is a great team of riders that will soon be competing in the factory ranks at most West Coast National events,” added Pelton. “You can expect big things and some great racing from this new partnership.  We’d also like to thank all the rest of our sponsors that have helped us get this far:  Fly Racing, Intense, Sun Rims, Thompson, FSA, Shimano, and CLIFBars.” 


Tangent, founded in 1992, is a highly-successful brand in BMX racing boasting worldwide distribution and is a title sponsor of the American Bicycle Association (ABA). Tangent/BAWLS/Fly Racing consists of some of the most talented racers in the United States including Matt Faulk (A-Pro), Mike McGonigle (A-Pro), TJ Johnson (Vet Pro), Kevin Shankel (17-18X), Riley Stair (15X), Jacob Abbe (10X), and Tyler Schaefer (13 Girls).


As the Official Energy Drink of both BMX-sanctioned leagues in the U.S. this is BAWLS’ most recent expansion in their support of BMX racing. Tangent/BAWLS/Fly joins BMX pro-riders Matt Pohlkamp and Rachel “Thunder” Smith and a growing network of tracks and teams around the country sponsored by BAWLS Guarana.




BAWLS is the brainchild of entrepreneur Hoby Buppert, CEO of Hobarama, LLC.  Widely distributed to local super markets, convenience stores (7-Eleven), Target Superstores, CompUSA stores and gaming venues; BAWLS is a premium, non-alcoholic, carbonated beverage made from the guarana berry harvested in the Amazonian Rainforest. The caffeine found in BAWLS Guarana contains the same amount of caffeine as coffee and nearly three times that of traditional sodas due to a naturally occurring form of the stimulant found in the guarana berry. BAWLS’ unique refreshing flavor tastes like a citrus infused cream soda and its popularity continues to grow over a variety of different sectors including video gaming, extreme sports, the fashion industry, technology businesses, military bases and college campuses. For more information, please visit