Kid FuelT, the Perfect Nutritional Compliment to School Time Meals or Snacks

Las Vegas, NV. – September 6, 2007 – Kid Fuel™, the first vitamin-enhanced water beverage, created for children ages three to 12, gets an A+ from moms and school officials as a healthy alternative to high-sugar, high-calorie sodas and juices. With the beginning of the new school year underway, it is important to focus on the importance of nutrition for the body and the brain.
The kids food and beverage market has exceeded $15 billion in sales, with expected growth of more than $26 billion by 2011. The trend to add innovative, delicious and healthy products to the market is in response to parents and school administrators growing concern and raised health-awareness of school age children and the lasting effects of eating smart during development. This gives manufacturers the challenge to create kid-friendly fare that balances parental needs such as nutrition and convenience.
Kid Fuel™ includes a complete matrix of B-vitamins and added calcium that maintains optimal health and addresses the needs of growing bodies. Each 8-ounce serving of Kid Fuel™ is only 50 calories and uses natural fruit flavors and sweeteners that do not raise blood sugar levels, compared to most kid beverages that use high fructose corn syrup, with no nutritional value and double the calories. Made with purified water, the superior formulation also does not use any color additives.
“As a mom I look for nutritional products that my child will enjoy,” stated Paula Lawrence, mother to Kid Fuel™ fan Casey Lawrence. “Casey loves the great taste of Kid Fuel™ and the compact bottles are easy for her to carry in both her backpack and lunch box. Kid Fuel™ is a clear beverage in a plastic bottle with a spill-proof cap so the kids are allowed to have it at school. I don’t want my daughter to drink sugary beverages. With Kid Fuel™ I know she is getting added vitamins that are important for her growth,” added Lawrence.
Kid Fuel™ is sold in individual 8-ounce bottles as well as new four-bottle and 12-bottle multi-packs. Suggested retail price for Kid Fuel™ is 99 cents to $1.29 for a single 8-ounce bottle and multi-packs feature incentive pricing. Available in Las Vegas convenience stores, supermarkets and other retail outlets, Kid Fuel™ is now available at New distribution centers are listed at the Kid Fuel™ website as well as special promotions and events.

Kid Fuel™ focuses on key nutritional needs of children. The kid-friendly, parent-approved beverage gives kids the hydration they need while packed with essential vitamins and minerals for growing bodies. The 8-ounce Kid Fuel™ bottle features a fun series of educational characters that kids love with an ergonomically designed shape that easily fits in lunch boxes, sports sacks and backpacks.