BAWLS Guarana fuels New York sales with Tops Friendly Markets

Miami, FL – May 4, 2009 – Look out, New York! High-caffeine soda BAWLS Guarana will now be carried by Tops Friendly Markets – a prominent, 76-store grocery chain with locations throughout Western and Central New York. The affiliation with Tops is the latest win in BAWLS Guarana’s campaign to fill key sales gaps in the state.

In continuation of what has been an aggressive several months of sales growth for BAWLS Guarana, the partnership with Tops Markets follows the brand’s recent alliances with prominent New York Distributors Certo Bros and Sanzo Distributing, as well as with Upstate New York convenience chain Wilson Farms and Manhattan-based Food Emporium stores. “The addition of Tops to our distribution base in Upstate New York solidifies our efforts with our recently-developed network of beer distributors in the region,” commented BAWLS Guarana VP of Sales Steve Hudson.

Since the start of 2009, BAWLS Guarana has announced a number of high-profile chain and distribution partnerships, including availability at leading Chicago-area grocer Jewel-Osco. Several additional, large-scale sales partnerships are scheduled to kick-off for the popular soda in the coming weeks.

About Tops

Tops Markets, LLC, is headquartered in Williamsville, NY and operates 71 full-service supermarkets and five franchise supermarkets. With over 10,000 associates, Tops is the leading full-service grocery retailer in Western New York, Central New York, including Rochester, and Northwestern Pennsylvania.


BAWLS is the brainchild of a then college student who named the beverage for the caffeinated “bounce” the drink packs. Widely distributed to local supermarkets, convenience stores (7-Eleven, Speedway), Target, Microcenter stores and gaming venues; BAWLS is a premium, non-alcoholic, carbonated beverage made from the guarana berry harvested in the Amazonian Rainforest. The caffeine found in BAWLS Guarana contains the same amount of caffeine as coffee and nearly three times that of traditional sodas due to a naturally occurring form of the stimulant found in the guarana berry. BAWLS’ unique refreshing flavor tastes like a citrus-infused cream soda and its popularity continues to grow among caffeine-deprived, refreshment-seeking techies, students, professionals and athletes in need of a Bounce. For more information, visit