Bethesda, MD August 27, 2010 – Honest Tea®, maker of the nation's top-selling organic bottled tea, reintroduces Honest Kombucha, brewed with an innovative, new process, to store shelves. Following a voluntary withdrawal of all brands of raw kombucha from store shelves in June, Honest Tea has developed a proprietary process to brew Honest Kombucha that allows for the benefits of raw, unpasteurized kombucha while ensuring lower, more stable alcohol levels.
“We have found a brewing process that still delivers the unique taste and benefits of kombucha, while maintaining the probiotic content,” said Seth Goldman, President and TeaEO of Honest Tea. “We are as eager as our thirsty consumers are for Honest Kombucha to be available nationwide once again.”
Honest Kombucha (kom-boo-cha) is a lightly sparkling beverage brewed with organic, Fair Trade Certified™ tea, raw culture and a touch of organic cane sugar for an effervescent blend of active enzymes, organic acids and polyphenols. Kombucha is a fermented tea with Chinese and Russian origins once referred to as the “elixir of life” due to its probiotic properties believed to aid in digestion and support immunity. Kombucha is made by fermenting black or green tea and sugar with a culture of various bacteria and yeasts, resulting in organic acids such as gluconic acid and glucuronic acid, which are believed to support a healthy GI tract.
Honest Kombucha is available in five low sugar varieties: Berry Hibiscus, Lemon Ginger, Peach Mango, Maqui Berry Grapefruit and Apple Jasmine with 35 calories and 7 grams of sugar per serving. Due to the live and un-pasteurized nature of the product, Honest Kombucha must be shipped and stored cold.
Honest Kombucha will be available at Whole Foods Market stores and other natural food stores nationwide the last week in August 2010 at a suggested retail price of $3.49 – $3.99.
About Honest Tea
Honest Tea is the nation's top-selling organic bottled tea company with a mission to make great-tasting, truly healthy organic beverages sweetened with less sugar and fewer calories than most bottled beverages. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas in glass and PET #1 bottles, Honest Ade organic thirst quenchers and Honest Kids drink pouches. In the past year the company launched Honest Mate, bottled yerba mate drinks, and Honest Kombucha, a line of fermented tea drinks. All varieties are USDA-certified organic and most teas are Fair Trade Certified™. Since Honest Tea was founded in Bethesda, Maryland in 1998, the company has sustained an annual compound growth rate of more than 60%. Honest Tea has been continuously recognized for its impressive growth and mission-driven business practices. In addition to being named one of The Better World Shopping Guide's "Ten Best Companies on the Planet based on their overall social and environmental record," Honest Tea was recently ranked by The Huffington Post as one of the leading “8 Revolutionary Socially Responsible Companies,” and received Greenopia.com's coveted 4-Leaf Rating as "the greenest beverage company" for the second year in a row.
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