NEW YORK — Beverage startup Superleaf is launching an aloe vera based water called Detox Water (http://www.detoxwater.com) to help everyone stay healthy and hydrated everyday. Detox Water is not a raw juice, nor is it just another flavored water. In fact, Superleaf founder Kenneth Park created Detox Water to combine the best of both worlds—a low-calorie, low-sugar beverage as refreshing and drinkable as water, packed with the flavor and health benefits of raw juice.
Detox Water harnesses aloe vera’s natural cleansing properties in a 16.9 fluid ounce bottle with less than 40 calories and 8 grams of sugar. It not only delivers the green plant’s immune system stimulating, anti-aging, and digestive benefits, but also provides essential vitamins and electrolytes often found in sports drinks and coconut water—an all-in-one elixir.
While many are familiar with aloe’s ability to heal sunburns, they’re unfamiliar with the science behind it. The ‘secret sauce’ lies in molecules called polysaccharides, and Detox Water contains double the amount found in other aloe drinks. Through its QMatrix ACTIValoe® patented process, Detox Water preserves the purity and potency of the ‘secret sauce’, guaranteeing the most biologically active aloe on the market with real health-enhancing benefits.
Detox Water recently launched a Kickstarter campaign, which can be viewed at https://bit.ly/detox_water, to raise funding for its flagship Lychee & White Grape flavor. Having surpassed its initial $20,000 funding goal with 9 days remaining, Detox Water is looking to reach its stretch goal of $40,000, which will help launch two additional flavors: Coconut Water and Matcha Green Tea. Donations of any amount are welcome. Those contributing $20 or more will receive perks, such as cases of Detox Water and even the opportunity to help create a new flavor.
For Park, who grew up drinking his mother’s aloe smoothies, aloe vera has always been so much more than just sunburn ointment. He finally thought it was time to share.
“We developed Detox Water to be more than a flavored water but not raw juice…we provide that extra ‘umph’ that other water products are missing—a bio-active aloe with guaranteed polysaccharides to help you cleanse, replenish, and rehydrate. Raw juices are calorie-heavy and act as meal replacements. This is not a meal replacement. It’s a real replacement—a replacement of how people use aloe in their lives and the health benefits to expect from an everyday beverage. We hope you know…We’re letting you in on nature’s best kept secret.”
For additional information, visit the Detox Water website, http://www.detoxwater.com, or https://bit.ly/detox_water. You can follow Detox Water on Facebook at http://www.facebook.com/drinksuperleaf or Twitter athttp://www.twitter.com/superleaf.