Small Steps: How Tilden is Going After The On-Premise Premium Mocktail
When Tilden, a 750 ml ready-to-serve mocktail debuted at the start of the year, the founders used flask-sized sample bottles to pitch their new product in sales meetings.
Headlines
BellRing Brands: Premier Protein Fuels Strong FY 2023 Earnings
As it moves to discontinue its PowerBar brand business in North America, protein products portfolio company BellRing Brands announced full fiscal year 2023 net sales over $1.6 billion, up 21.5%, in an earnings report this week.
Hemp Dreams: Drinkable Company Plans for Pivot
For Mark Mahoney, founder of Massachusetts-based The Drinkable Company, the Delta-9 THC market is beginning to mature to the point where his extensive CPG expertise and experience can further press an advantage.
Raise the Dead: Weird Beverages Teams With Legendary Band
Canned tea maker Weird Beverages is teaming with our Editor-in-Chief’s favorite band, The Grateful Dead, to release a pair of new permanent flavors -- Grateful Grapefruit and Mystical Mint -- in its 16 oz. can Weird Yerba lineup starting on January 1.
“The Single Best Decision We’ve Made”: Inside Wilderton’s First NA Distillery in the U.S.
With its first season in the books, the founders behind zero-proof spirit brand Wilderton have one major takeaway after opening the first non-alc tasting room and distillery in the country: it’s working.
Taste Radio: Step One To Winning A Gold Rush? Do This, Straightaway.
Cy Cain, the co-founder and CEO of Straightway Cocktails, an award-winning brand of super-premium bottled and canned cocktails, explained how years of preparation gave the company a strong foundation on which to build, why passion and opportunity equally drive the business forward and how he assesses a broader opportunity to reach consumers in other beverage alcohol categories.
Phreshly Harnesses Cultural Roots To Stand Out In RTD Redesign
After its debut last year, Phreshly has revamped its ready-to-drink cocktail packaging as it aims to distinguish the brand in BevAlc’s hottest category by focusing on its unique ingredients and cultural roots.
BioSteel Finds New Owner Through Court-Supervised Sale
After announcing it would drop its flailing sports drink brand BioSteel earlier this summer, Canopy Growth announced Friday it has found two buyers for the brand’s assets through a court-approved agreement.
Spirits People Moves: Ghost Tequila Hires Another Jägermeister Vet; Fmr. AMASS VP Joins Wolves Whiskey
Wolves, the luxury whiskey brand founded by two fashion luminaries, has brought on an executive with experience at AMASS and Pernod Ricard as its new president.
Taste Radio: How Can ChatGPT Help CPG? Plus, Is This The Best Revamp Of 2023?
We’ve all seen the cute, clever and occasionally terrifying images created using ChatGPT and other AI generators. But can CPG companies utilize these apps in a meaningful way? The hosts discussed potential ways that AI might help make certain processes more efficient. They also spoke about why a food brand’s recent packaging revamp is excellent in every way and riffed on a spicy and sporty LTO.
This Week’s New Products: Eggo Coffee Creamer, Plus Juvee, HOIST, Health-Ade and Tropicana
In this week’s new products roundup, Luna Bay Booch launches its first zero-proof line, Juvee gets into the hydration game and Nestlé reteams with Eggo for another waffle-themed offering.
Data: BevAlc Sales Steady, Spirits Volumes Dip
Total BevAlc sales growth improved slightly with volume performance up across beer, flavored malt beverage, cider and hard seltzer, while dipping negative on sequential basis in wine and spirits categories during the latest two-week period.
G-FUEL Levels Up: Kingswood, First Bev Lead Investment
This morning G FUEL announced new "significant growth equity" in the form of an eight-figure cash investment from Kingswood Capital Management and First Bev, the exact terms of which were not immediately released.
Flow, BeatBox Enter Five-Year Manufacturing Deal
Flow Water is continuing to expand operations at its Aurora, Ontario production facility while simultaneously seeking its divestiture, announcing today a five-year manufacturing partnership with alcoholic RTD punch BeatBox Beverages set to kick off next summer.