Functional beverage brand LifeAID announced today it has raised $7.7 million to support expanded nationwide distribution as the company seeks to grow in mass, grocery and convenience accounts across the country.
After spending a year and a half acquiring and developing three distinct beverage brands -- Just Chill, Wild Poppy, and Victoria’s Kitchen -- Life on Earth president JC Romagosa said the New York-based beverage company is now gearing up to begin supporting those products with a concerted sales and marketing push.
Speaking to investors on the company’s fourth quarter and full year earnings report call yesterday, Reed’s CEO Val Stalowir said since completing its three-phase rebrand and company restructuring the ginger beer maker is now focused on accelerated growth in 2019.
Against the backdrop of ongoing U.S. arbitration with Monster Energy, The Coca-Cola Company shared details of its plans to launch a new natural energy drink in Europe next month.
Last year, Molson Coors acquired Clearly Kombucha to mark the company’s first purchase of a non-alcoholic beverage brand. Nine months later the small California-based brand has a refreshed look and an energized market strategy aimed at growing the brand’s presence in the kombucha set.
How did a small, fast-growing city in Central Oregon become a haven for food and beverage entrepreneurship? We recently met with entrepreneurs and business leaders in the city of Bend to discuss its emergence as a West Coast business capital.
![VPX Sports Suit Threatens to “Reign” In Monster Product [Updated]](https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2019/03/29114408/Bang_970-150x150.jpg)
In a complaint filed yesterday in U.S. District Court Southern District of Florida, Florida-based VPX accused Monster of trademark infringement, trade dress infringement, and unfair competition over its use of “REIGN,” which Monster announced as the name of its recently debuted performance energy drink in January.
As the milk alternative category’s consumer base grows from dairy-aversive adults to include their children, plant-based protein drink maker OWYN is the latest company to introduce a kid’s line of dairy free milks, which launched earlier this month at Natural Products Expo West 2019.
In this interview recorded at Expo West 2019, BevNET spoke with Enrique Cortinas, senior marketing director for PepsiCo North America, about new products from Naked and KeVita, how PepsiCo is supporting the brands through internal reorganization and about Naked's first-ever TV advertising campaign.
Jake Bullock is the co-founder of CANN, a low dose cannabis tonic designed for social drinking. The company aims to make cannabis more approachable to mainstream consumers and newcomers to the cannabis market.
After an eight-month search, the Boston Beer Company has identified its next chief marketing officer. The country’s second-largest craft brewery today named Lesya Lysyj, who is currently the U.S. president of Welch’s Foods Inc., as its new CMO.
WTRMLN WTR co-founder Jody Levy spoke about her background in art and design and how it fueled the creation of her brand. She also discussed how ignorance can be an asset as a beverage entrepreneur, why it’s important to admit what you’re not good at and what you love to do, and why she describes her career as a “journey of synchronicity.”
While Oatly is currently front and center in oat milk, it is facing an increased competition as brands including Quaker Oats, HP Hood, Silk, Califia Farms, Happy Planet, MALK, Elmhurst Milked, Rise Brewing Co., and Mooala all showcased their respective innovations at Expo West.
In our last gallery from Expo West 2019, we highlight some of the new and notable products in the categories of water, plant-based and functional beverages, which includes protein and energy drinks. These include a new line of collagen-infused waters, new flavors from OWYN and Lemon Perfect, as well as a revamped look for MatchaBar’s Hustle.
