Taste Radio Insider Ep. 8: Why ‘Digital First’ Is The Ugly Way to Succeed
Ugly Drinks co-founders Hugh Thomas and Joe Benn discussed growth planning for both the U.S. and U.K. markets, how the perspective of Ugly as a “digital brand” has shaped its overall business strategy, and how its loyal consumers -- aka the “Ugly Mob” -- have enabled the company to rapidly iterate and innovate.