Monster Beverage Corp. earlier this week unveiled two new product launches: Mutant, an energy “super soda,” and Hydro, an energy-enhanced, non-carbonated hydration beverage.
High pressure processed organic ginger shot Monfefo punched well above its 1.7 oz. weight class to take home the title, along with $10,000 in cash and prizes.
A look at the energy category shows the products at its center, and the edges, where expeditious line extensions lie.
The rapid evolution of the category prompted one market leader, Muscle Milk, to reassess its marketing and branding strategies, even from a leadership position.
In this podcast, we discuss attempts to position a brand as so novel that it belongs in its own category.
The funding will go towards expanding Skoop’s presence in retail, marketing and funding inventory.
Company spokesperson Suzanne DuLong also revealed that the Keurig Green Mountain is laying off 130 employees, the majority of which worked on Kold manufacturing and support teams.
Tamara Arbib, the founder of Rebel Kitchen, a U.K.-based brand of organic, coconut milk-based beverages, Arbib envisions her company as being a leader in plant-based nutrition as a way to “effect change in people’s health on a global scale.”
The Minneapolis-based coffeehouse chain announced its move into the fast-growing RTD coffee category, launching with 14 oz. single-serve and 32 oz. multi-serve bottles.
Enrico began his career at PepsiCo in 1971, initially working with snack brands Funyuns, Cheetos and Fritos, before becoming Pepsi-Cola USA CEO in 1983.
In this podcast, we look back at previous editions of BevNET's New Beverage Showdown and identify key attributes of successful presentations and commonalities among winners. We also discuss where some brands stumbled and things to avoid while under the spotlight.
The division of labor for the joint venture will see Starbucks “contribute Teavana’s tea expertise, industry-leading retail activation, and consumer engagement capabilities,” while Anheuser-Busch “leads production, bottling and distribution to retailers nationwide,” the companies revealed via press release.
Seven months after ceasing operations and filing for Chapter 7 bankruptcy, the New York City juice and food chain has re-opened its Bleecker Street location, with plans to re-open an additional five stores.
The plaintiffs claim that because some Vita Coco products are manufactured in other countries, including the Philippines, and Malaysia, All Market “is unjustly enriched by continuing to market and sell its [coconut water] in a way that misleads consumers into believing that all Vita Coco is Brazilian, manufactured in Brazil and made from Brazilian coconuts.”
