DRY Drops its Soda Surname, Now ‘DRY Sparkling’
The company is also celebrating its birthday with a limited-edition Lemongrass Reserve Edition flavor, which harks back to the brand’s earliest days in Sharelle Klaus’ kitchen.
Headlines
PepsiCo to Use Sweetmyx Flavor Enhancer in Mug Root Beer, Manzanita Sol
Senomyx, a flavor supplier that manufactures Sweetmyx, today announced that a concentrated version of the ingredient, one designed to enhance the flavor profile of foods and beverages made with reduced calories and sugar, will be used in Manzanita Sol nationally and in Mug Root Beer in two U.S. test markets.
Gallup: 6 in 10 Americans Are Avoiding Soda
Respondents say their aversion to soft drinks is based on the high-calorie and high-sugar content in regular soda and artificial sweeteners like aspartame used in diet versions.
Harris Poll Survey Examines Effectiveness of Craft-y Marketing Terms
A recent Harris Poll sought to understand the effectiveness of trendy marketing terms for food and beverages, including handmade/handcrafted, artisan/artisanal, custom, craft, limited edition, and small batch.
Press Clips: AriZona Beverage’s Don Vultaggio Looks Ahead; Starbucks CEO Recommends Stock Market Sensitivity Training
The Wall Street Journal landed an interview with Arizona Beverages CEO Don Vultaggio, his first since securing complete control of his company following a seven-year long legal dispute with company co-founder and friend turned foe John Ferolito.
Not All Cold-Pressed Juice is Hot: Struggling Organic Avenue is Sold
Mounting food waste is said to be at the heart of operational losses that reached $600,000 a month across all Organic Avenue locations by May, 2015.
Soylent Responds to Planned Heavy Metals Lawsuit
As the head of a brand that hangs its hat on efficiency, Soylent CEO Rob Rhinehart can’t be happy about allocating his time and resources to combat legal litigation.
Hint Adds a “Kick” of Caffeine in Brand Extension
Hint CEO Kara Goldin said the genesis of Hint Kick sprung from its robust business in Silicon Valley tech firms, whose employees -- seeking alternatives to coffee and energy drinks -- asked the company to created a caffeinated version of its still water.
Califia Farms Hires Dan Mader as Senior Vice President of Sales
Mader brings extensive food and beverage sales experience to Califia Farms and spent the last eight years as Senior Vice President Sales, National Sales Manager for Annie’s, Inc., a natural food company that went public in 2012 and was acquired by General Mills in 2015.
Distribution Roundup: Sipp Hits Starbucks; B’More Organic Goes National
The company announced the news earlier this month in a Facebook post, revealing that Starbucks has picked up Sipp’s Mojo Berry and Summer Pear flavors.
Coke CEO Promises Transparency in Response to GEBN Controversy
In an op-ed published in The Wall Street Journal on Wednesday, Coke’s chairman and CEO Muhtar Kent said that the company had made mistakes in the way it has “engaged the public health and scientific communities to tackle the global obesity epidemic that is plaguing our children, our families and our communities,” saying that the approach “is not working.”
BevNET Exclusive: Suja CEO Jeff Church Talks Coke Investment
“Since we started, we’ve shipped over 40 million bottles of Suja,” Church said. “With Coke and the right construct of an arrangement, we could go from 40 million to a billion. It just gets us super-excited about the pathway to building a much bigger business.”
Panera Adds Blueprint, Harmless Harvest, Joia
Expanding upon a commitment to sell food items made without artificial ingredients, Panera Bread today announced plans to add offerings from Blueprint, Harmless Harvest and Joia to its bottled beverage lineup.
Distribution Roundup: Avitae Goes National with Safeway; Celsius’ Sparkling Cola Hits Sprouts
Also going national are Uncle Matt’s Orange Turmeric and Orange Coconut offerings offerings, which can be found at select Whole Foods and Kroger grocers.