News

Coca-Cola, Pernod Ricard Team For Absolut-Sprite RTD Cocktail

The Coca-Cola Company is taking another step into the beverage alcohol market, announcing today the launch of a global partnership with spirits conglomerate Pernod Ricard to introduce Absolut Vodka & Sprite as a ready-to-drink pre-mixed cocktail in 2024.

Better Booch to Acquire Live Beverages in First M&A Deal

Startup kombucha brand Better Booch is moving to finalize its first acquisition as it has signed an agreement to acquire the assets of fellow fermented drink maker Live Beverages in a move aimed at reaching profitability.

Breakthru Beverage Announces New Talent and HR Leader Hires

Breakthru Beverage Group announced the addition of Melanie Lundberg as Vice President, Talent Management, and Cassaundra Dunbar as Vice President, Human Resources, West U.S. Region, two key leadership positions that will further progress the company’s people-first vision “to be the place everyone wants to work” and drive employee engagement and retention in support of the company’s strategic business priorities and ambitious growth agenda.