The Racers, Not the Race: How Brands Win With Run Clubs
Run clubs have increasingly become a prime opportunity to connect with consumers and gather valuable data to build deeper retail footprints.
News
TÖST Adds $1M, Expands DSD Network
TÖST added over $1 million in bridge round funding as the brand grows its DSD network and targets on-premise retail with its new RTD canned format.
Taste Radio: Niche To National. The Brands Finding A Better Way To Scale.
From college campuses to cannabis aisles, this episode explores how emerging CPG brands are carving out space in crowded categories. The hosts unpack Better Sour’s rapid retail expansion – including an exclusive Sprouts flavor – while also spotlighting Toom’s strategic refresh that helped turn a niche garlic dip into a national brand. Plus, the challenges of adaptogen overload.
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Flow Water May Be ‘Wound-Down’, Co-Packing to Continue [Updated]
Canadian drinks company Flow Beverage Corp., maker of Flow Water, has entered a support agreement with its foreclosing creditors to transfer ownership of the business and its assets, with plans for the business to eventually be “wound-down.”
The Zero Proof Playbook: How Upscale Bars Are Approaching Adult Non-Alc
Ordering a zero-proof option at a bar or restaurant can mean anything from a soda to a non-alc beer, but how are some of the country’s buzziest bars experimenting with non-alc options?
New Products: RTDs Take A Backseat As MUD\WTR, Cometeer & Atomo Flex Formats
This week's gallery features a range of non-RTD releases, including MUD\WTR's take on PSL, Atomo's latest attempt to crack the bean-free coffee category, a new functional supplement from Evie Beauty Fuel, and Poppi's next round of drinks for drive-through beverage shop HTEAO.
Blue Pacific Flavors Acquired by Global Ingredient Supplier Capol
California-based supplier Blue Pacific Flavors has been acquired by confectionery coatings company Capol, the company announced today.
5-hour Energy Lawsuit Tossed; ‘No Plausible Antitrust Injury Exists,’ Judge Rules
A federal court judge in Michigan last week dismissed a class action suit against 5-hour Energy alleging the company violated U.S. antitrust laws.
What’s Next for Flow’s Co-Packing Customers After Foreclosure?
Flow Water was foreclosed on last month by two of its creditors. While that development would be bad news for any brand, the bigger question we're asking is what’s going to happen to all of Flow’s co-packing customers?
Reviews: Avocado Seed Tea, Kace’s New Fruit Teas & Woodstock THC Seltzers
This review batch has feet firmly on either side of the present day, with a forward-looking take on avocado seed tea, a throwback THC seltzer that echoes an iconic cultural event from the past, and a fruit tea for all seasons.
Canadian Brand Temple Lifestyle Acquires Rise Kombucha
Canadian holding company Temple Lifestyle Brands has added Rise Kombucha to its expanding functional beverage portfolio. Launched in 2008, Montreal-based Rise established itself as a category leader in Canada before entering the U.S. in 2018.
Magic Mind Secures New $12M Investment
Mental performance shot maker Magic Mind secured $12.4 million of a nearly $16 million round as it grows its retail footprint.
Pernod Ricard Restructures Distribution to Triple US RTD Footprint
Pernod Ricard is shaking up its distribution partnerships as it plans to triple its ready-to-drink (RTD) footprint in the U.S. over the next three years.
New Adult Non-Alc Drinks From Parch, Lapo’s, Wilderton And More
This month’s adult non-alc offerings include a desert-inspired spritz from Parch, buzzy coffee elixirs from Lapo’s and Wilderton, and two agave spirit replacements that keep the plant in the forefront.