ROAR Organic, the Complete Hydration beverage offering a refreshing blend of vitamins, antioxidants, and electrolytes, has partnered with Peloton Instructor Jess Sims, for its biggest campaign to date, “Drink Out Loud.” An enthusiastic ROAR fan from her first sip, Sims embodies the spirit of ROAR’s “Drink Out Loud” platform, making the partnership between ROAR and Sims a truly authentic fit.
Considered the “most developed” category within the plant-based category, milk alternatives now account for 35% of the plant-based food and beverage market at $2.8 billion, according to a new report by the Good Food Institute and the Plant Based Foods Association.
Next Century Spirits announces the addition of Tom Spisak as Chief Financial Officer. Spisak joins the organization after three years at Reed’s Inc. – a craft soda company with over $55 Million in sales. While at Reed’s Inc., Spisak served as Chief Financial Officer where he enacted financial disciplines across the firm, established key banking relationships and guided the company during the macro-inflationary environment spawned by COVID-19.
Central Standard Craft Distillery Owners Pat McQuillan, Evan Hughes and Jim Kanter announce the expansion of their successful Pour Ready Premium Cocktail line with the addition of Red Cabin Lemon Honey Bourbon Smash and Red Cabin Peach Bourbon Smash Cocktails. and
Jamaican beer maker Red Stripe has released its first spirit-based portfolio extension, Red Stripe Rum Drinks. The canned cocktail will roll out in Florida starting today, and is set to hit select markets in the Northeast throughout the spring.
Hercules Mulligan is available in twenty-one markets across the U.S. in major retailers such as ABC, BevMax, Costco, Total Wine, Specs, and Binny’s. Born out of the COVID-19 pandemic, Hercules Mulligan quickly became one of the fastest-growing ready-to-drink brands in the country through a direct-to-consumer push initially, making a splash in the crowded $4.4 billion RTD industry.
DEFY, a rapidly expanding performance beverage company, has signed an agreement with John Lenore & Co. to distribute its Boost+Immunity performance drinks and Ionized, alkaline, pH 9.5+ water throughout San Diego County.
Ghost Tequila, one of the fastest-growing new tequila brands in the industry, has appointed Jeff Popkin as the company’s new CEO, and has just completed a significant funding round from The Raptor Group, a prominent Boston-based private investment firm.
Compoveda Tequila and its affiliate company SipTequila announced two key talent moves as part of their continued growth strategy for 2023 and beyond. Industry executive Maggie Lapcewich joins the Board of Directors as the lead independent director and the company promoted Carolyn Kissick to SVP, Product and Partnerships.
A new study highlights preferences and motivations for drinking alcoholic beverages across race and ethnicity. The study, published in February, comes from Collage Group, a cultural intelligence agency that offers consumer insights across race, ethnicity, generation, sexual identity and gender with a focus on high-growth consumer segments.
Halfday Iced Tea, makers of the world’s first prebiotic iced tea have announced Raspberry iced tea as its newest flavor. Raspberry will join Lemon, Peach and Green tea with honey and ginseng as part of the brand’s core offerings. Halfday also has a winter seasonal flavor, Cranberry iced tea.
Becca Millstein, the co-founder and CEO of Fishwife, a stylish brand of sustainable tinned seafood lauded by Whole Foods buyers and “Vogue” magazine editors alike, discussed the impact of its striking label design on trial and word-of-mouth marketing, scaling a niche concept and how she navigated and learned from a potentially devastating sourcing crisis.
The San Antonio Spurs today announced NERD Focus as the official energy drink partner of the Spurs and AT&T Center.
Cann, the #1 cannabis-infused beverage in America, announced its New York availability via DTC (drinkcann.com), licensed dispensaries and traditional retail (bodegas, convenience stores, alcohol-free stores and many more).
