News

Marketing: Halfday’s PTO PSA; Celsius’ Vibe House

Looking for an incentive to use your accrued PTO? Well, Halfday has you covered. The canned iced tea maker is encouraging consumers to “take a half day on us” with its newest ad campaign, giving cash to 100 people to make the most of their unused PTO.

Monster Brewing to Shutter Utah Facility

Monster Brewing will cease operations in Utah late next month, the company announced Thursday. Production of its Utah-based brands Wasatch Brewing and Squatters Brewing will shift to other facilities within Monsters’ bicoastal network, according to a statement from Monster Brewing president Ray LaRue.

Reviews: Waterloo Heads to Flavortown, Florence By Mills, OHMG

This week we check out new releases from Millie Bobbie Brown's Florence By Mills Coffee and a limited-release collaboration between celebrity chef Guy Fieri and Waterloo. We also check out OHMG, a U.K. import that highlights magnesium as its hero ingredient.

Westward Whiskey Files For Chapter 11 Bankruptcy

The parent company of Westward Whiskey has filed for Chapter 11 bankruptcy, citing a decline in demand for spirits and the rising costs of goods among its challenges, echoing the pressure on many craft distillers.

Tilray Hemp Drinks Hit 1,000 Points of Distribution

Canadian cannabis giant Tilray Brands’ intoxicating hemp beverages have generated $1.4 million in revenue so far in fiscal year 2025, boosted by distribution expansion to more than 1,000 points of distribution across 10 states.

Daily Briefing (Insiders Only): Soft Drinks For Hard Times?

As the tariff-induced economic deep-freeze kicks in, could soft drinks be a warm place to hide out the storm? Admittedly, your humble Daily Briefing is hardly a stock market prognosticator, but today we dive into details from Jefferies analysts who cited CSDs as relatively stable ground within a market rocked by President Trump’s new tariff policies.

Taste Radio: How Datefix Landed A Dream Deal With Walmart… And What Comes Next

When Walmart calls, you answer. When the retail giant offers you shelf space in 2,700 of its stores, you say “yes.” But turning that opportunity into success? That’s where the real challenge begins. Alan Scholnick, the founder of Datefix, a date-based nutrition snack brand, talks about how its two-year development from nascent idea to Walmart shelves has shaped the company’s path forward.